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Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
The document outlines strategies for effectively engaging on Reddit, emphasizing the importance of selecting the right subreddits, crafting compelling titles, and maintaining user engagement through comments and responses. It discusses best practices for submissions, including timing and understanding subreddit rules to avoid spam. Additionally, it highlights advertising opportunities and the importance of creating engaging content to connect with the Reddit community.
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Similar to Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
- 8. Front Page • 50popular Subreddits • bit.ly/1pNKAiK
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- 18. Opportunities On Reddit • Submissions •Comments • Ads • Self Posts • AMA
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- 22. What is Spam? •Submitting your own content, be careful (10%) • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting • reddit.com/r/spam • List of suspected spammer accounts
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- 24. • Domain search forwhat is already working Research
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- 28. • Review TOPand Controversial Research
- 29. • Domain Search •3 Months Research
- 30. • Review Moderators for theirinterests • Submit what they submit Redditinvestigator.com
- 32. The Right Title •Useful, provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited
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- 34. • 10am ESTor when right mods are active ;) Submit at the Right Time
- 35. Is it Moderated? •Log out on /new • Page by page outside of /new • Look for upvoted • If yes, contact the mods • Be smart on phrasing • Learn from feedback
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- 39. Stay Engaged • Voteon comments • Respond where appropriate • Don’t be defensive • Don’t overdo it
- 41. Comments • Self posts •Resources / References • Shopping / Deals Subreddits
- 48. • Auction systemlaunched last month • Self Server starts at $5 • CPM based starting at $.20 CPM • Managed at $30,000 • Video, Banner Ads, Mobile Targeting • Comes with Reddit support
- 49. • Interest orSubreddit Targeting • Interest = Front Page • Subreddit - /r/foodporn, recently visited /r/foodporn, and to /r/foodporn subscribers.
- 50. • Link orText
- 51. • Create Adsfor Reddit • Personalize
- 52. • Engage users •Identify frustration points to solve • Invite interaction • Ask questions • Offer a deal / coupon
- 53. • Be Engaged •Be human • Answer questions • Participate in comments • Monitor constantly • Don’t be defensive
- 54. • Be Creative •Witty titles • Reddit Gold • Reddit only contest
- 55. • Misc Tips •Include a thumbnail • Create a custom landing page • Research • Different ads for each Subreddit • Test
- 58. Designed forReddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing
- 60. 317 Comments Stayed fully engaged Light hearted Friendly
- 61. 317 Comments Stayed fully engaged Light hearted Friendly
- 63. • Brand Awareness •Direct customer engagement • Articles / Links • Awards
- 67. • /r/Toronto • Easyto digest title • 53% Converted • 8800% ROI • 5x Traffic
- 68. Things to Remember Don’t focus on Spamming or Gaming Reddit Comment first and regularly Pick the right Subreddits Identify the best content to submit Proper titles are essential Stay engage and present Focus on the long term!
- 69. Thank You! Brent Csutoras CEO,Pixel Road Designs @brentcsutoras
Editor's Notes
- #6 Using the posted stats of Uvs and Pvs from Reddit, I averaged it out to 32 PVs per user.
- #28 Please design like the other section pages.
- #30 Adjust main slide with the image on it now.
- #32 Please create section slide for this.
- #33 (notes for brent) I will actually use Reddit when I am looking for Titles around content!
- #34 (notes for brent) I will actually use Reddit when I am looking for Titles around content!
- #37 Title slide for this one. Again, with some reddit character please.