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Australian Digital Marketing Landscape 2016
The document provides insights into Australian digital consumption habits, indicating that the average Australian spends over 10 hours daily on internet-enabled devices and that online advertising revenue has significantly increased. It highlights the prevalence of smartphone use, with 89% of the population owning one, and forecasts that online advertising will continue to outpace traditional media channels. Additionally, social media engagement, particularly on Facebook, is discussed, with over 14 million Australians using the platform and spending an average of 1.7 hours daily.
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Australian Digital Marketing Landscape 2016
- 1. The image cannotbe displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. DIGITAL LANDSCAPE. AUSTRALIAN
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- 3. The average Australian spendsa whopping 10 hours and 24 minutes on internet enabled devices every day! 3SPSPITFIRE / THE DIGITAL AGENCY
- 4. 89% of thepopulation own a smart phone and 62% have access to a tablet. 4SPITFIRE / THE DIGITAL AGENCY • 90% use it to search for information • 78% use it for product information • 41% have made a purchase on their smartphone
- 5. The average Australian householdhas 2 laptops, 2 smartphones and 2 tablets. 5SPITFIRE / THE DIGITAL AGENCY
- 6. 85% of televisionviewers are using a second screen (browsing the internet) at the same time as watching tv. 6SPITFIRE / THE DIGITAL AGENCY
- 7. Internet Usage byAge SPITFIRE / THE DIGITAL AGENCY 7
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- 9. 65% of Australiansreach for their mobile within 30 minutes of waking up. 9SPITFIRE / THE DIGITAL AGENCY 81% of 18 – 24 year olds reach for it within 5 minutes.
- 10. Australia’s online advertising spend increased19.8% and outgrew traditional media channels in 2014. 10SPITFIRE / THE DIGITAL AGENCY
- 11. Advertising Forecast 2015- 2019 SPITFIRE / THE DIGITAL AGENCY 11
- 12. By 2019, 50cof every advertising dollar will go online. 12SPITFIRE / THE DIGITAL AGENCY
- 13. Australian online advertising generated$5.642 billion in revenue in the last 12 months. 13SPITFIRE / THE DIGITAL AGENCY Online adver=sing is expected to become an $11b industry by 2019.
- 14. Digital is forecastto significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11% 14SPITFIRE / THE DIGITAL AGENCY
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- 16. Over 14 million Australiansare on Facebook. 16SPITFIRE / THE DIGITAL AGENCY The average Australian spends 1.7 hours on Facebook every day.
- 17. Social demographic SPITFIRE /THE DIGITAL AGENCY 17 14,000,000 13,900,000 5,700,000 5,000,000 3,700,000 2,800,000 2,000,000 Facebook YouTube Wordpress Instagram LinkedIn TwiOer Snapchat Users by Pla+orm Users
- 18. 35% of Australianswho discover a company or product on Facebook will share it with their friends. 18SPITFIRE / THE DIGITAL AGENCY The average number of Facebook friends is 338.
- 19. SPITFIRE / THEDIGITAL AGENCY 19 Top 5 industries for Facebook users
- 20. That means nearly everyAustralian on Facebook ‘likes’ and ‘follows’ an FMCG brand! 20SPITFIRE / THE DIGITAL AGENCY
- 21. Top Facebook Pagesby Fans SPITFIRE / THE DIGITAL AGENCY 21
- 22. SPITFIRE - TheDigital Agency 22
- 23. SPITFIRE - TheDigital Agency 23 WELCOME TO SPITFIRE. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz THE DIGITAL AGENCY.
- 24. SPITFIRE - TheDigital Agency 24 OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. KEY FACTS • Full service agency offering • Independently owned and operated • Partners work in the business • A dedicated team of highly skilled professionals • Flat management structure • Strategically driven • Digitally led • Creatively inspired
- 25. SPITFIRE - TheDigital Agency 25 Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue. STRATEGY DRIVEN We believe that great ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business. CREATIVELY INSPIRED We have a proven track record of assisting our clients to achieve and exceed their business, growth and revenue goals. RESULTS FOCUSSED Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner. PARTNER APPROACH
- 26. SPITFIRE - TheDigital Agency 26 CLIENTS.
- 27. SPITFIRE - TheDigital Agency 27
- 28. Colin Proebstel CLIENT SERVICEDIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 28 Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz