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What Analytics Won't Tell You: Get Essential Insights for Content and Design
The document outlines a presentation by Melissa Eggleston at a conference, focusing on the limitations of analytics in understanding user behavior. It highlights three methods—interviews, usability testing, and field research—for gathering deeper insights beyond analytics. Additionally, the presentation emphasizes the importance of engaging with users to obtain meaningful data and offers resources for each method discussed.
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Similar to What Analytics Won't Tell You: Get Essential Insights for Content and Design
What Analytics Won't Tell You: Get Essential Insights for Content and Design
- 1. #high5conf@melissa_eggPresentation by What AnalyticsWon’t Tell You: to Inform Content and Design melissa eggleston #high5conf@melissa_egg Get Essential Insights
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- 4. #high5conf@melissa_egg Exit rate highTime on page low
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- 6. #high5conf@melissa_egg To get theinsights, get to the people behind the numbers!
- 7. #high5conf@melissa_egg Our Goals 1. Agreethat using analytics alone leaves you with questions 2. Learn three methods beyond analytics for gathering useful data 3. Walk out with practical tips on how to get started with these methods
- 8. #high5conf@melissa_egg About me Meteorologist Content strategist UXresearcher Author
- 9. #high5conf@melissa_egg Ingredients for success • Pen • Paper • Time • Knowledge (some) • Open-mindedness
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- 12. #high5conf@melissa_egg “Learn everything thatmight influence how the users might use what you’re creating.” - Erika Hall, author, Just Enough Research
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- 17. #high5conf@melissa_egg Resource for BetterInterviews Interviewing Users by Steve Portigal
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- 20. #high5conf@melissa_egg People lie — toyour face and to themselves.
- 21. #high5conf@melissa_egg People are terrible atremembering and predicting behavior.
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- 25. #high5conf@melissa_egg Usability Testing vs.Expert Review
- 26. #high5conf@melissa_egg Resource for UsabilityTesting Rocket Surgery Made Easy by Steve Krug
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- 28. #high5conf@melissa_egg Defining field research Jane Goodall observes the an0cs of two chimpanzees in Gombe Stream Na0onal Park, Tanzania. (Photograph by Michael Nichols, Na0onal Geographic Blog)
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- 32. #high5conf@melissa_egg Resource for FieldResearch Just Enough Research by Erika Hall
- 33. #high5conf@melissa_egg To get theinsights, get to the people behind the numbers!• c
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- 35. #high5conf@melissa_egg What small stepcan you take toward getting the insights you need?
- 36. #high5conf@melissa_egg Ask Me Questions! Email:melissa@melissaegg.com Twitter: @melissa_egg Slides: melissaegg.com/blog