Digital in 2016

@wearesocialsg • 1
DIGITAL
IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL,
SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
we
are
social
SIMON KEMP • WE ARE SOCIAL

COUNTRIES INCLUDED IN THIS OVERVIEW
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 THAILAND
26 TURKEY
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
21
9
5
4
10
24
15
22
7
19
12
20
8
13
1
16
23
6
2
3 11
18
14
17
25
26
27
28
29
30

WELCOME
Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics
and trends you need to understand the state of digital, social and mobile media around
the world today. We’ve received numerous requests for data on additional countries over
the past few years, so we’ve split this year’s report into three distinct parts:
DIGITAL IN 2016
§ This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the world’s top economies. Click here to access our previous reports.
2016 DIGITAL YEARBOOK
§ A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Social’s 2016 Digital Yearbook by clicking here.
EXECUTIVE SUMMARY
§ Our analysis of this year’s key data and trends, together with our forecasts for the
coming twelve months. Read We Are Social’s Executive Summary by clicking here.
If you have any questions about what these trends might mean for your organisation, or
if you’d like to know how We Are Social can help you make sense of them, visit us at
wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.

CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016
DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE

GLOBAL & REGIONAL OVERVIEWS

GLOBAL DIGITAL SNAPSHOT
INTERNET
USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
7.395
JAN
2016
URBANISATION: 54%
3.419
PENETRATION: 46%
2.307
PENETRATION: 31%
3.790
PENETRATION: 51%
1.968
PENETRATION: 27%

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+10% +10% +4% +17%
+332 MILLION +219 MILLION +141 MILLION +283 MILLION

SHARE OF GLOBAL USERS
JAN
2016
NORTH AMERICA
5% 9%
9% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 9%
7% 7%
WEST EUROPE
6% %9
10% 7%
CENTRAL ASIA
1% <1%
1% 1%
EAST ASIA
22% 33%
25% 22%
SOUTH ASIA
24% 8%
14% 18%
MIDDLE EAST
3% 3%
4% 4%
AFRICA
16% 6%
10% 13% OCEANIA
1% 1%
1% 1%
POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
INTERNET USERS
MOBILE CONNECTIONS
SOUTHEAST ASIA
9% 10%
8% 11%
EAST EUROPE
6% 8%
8% 8%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
1,201
URBANISATION: 41%
349
PENETRATION: 29%
129
PENETRATION: 11%
986
vs POPULATION: 82%
102
PENETRATION: 8%
DIGITAL IN AFRICA

JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
SINCE JAN 2015
+14% +25% +20%
+47.2 MILLION +25.3 MILLION +17.1 MILLION
ANNUAL GROWTH: AFRICA
+9%
+84.4 MILLION

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
997
URBANISATION: 81%
665
PENETRATION: 67%
511
PENETRATION: 51%
1,072
vs POPULATION: 108%
437
PENETRATION: 44%
DIGITAL IN THE AMERICAS

JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE JAN 2015
+6% +6% +9%
ANNUAL GROWTH: THE AMERICAS
+1%
+9.6 MILLION

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
4,116
URBANISATION: 47%
1,662
PENETRATION: 40%
1,211
PENETRATION: 29%
3,860
vs POPULATION: 94%
1,066
PENETRATION: 26%
DIGITAL IN ASIA-PACIFIC

JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE JAN 2015
+12% +14% +21%
ANNUAL GROWTH: ASIA-PACIFIC
+4%
+155.6 MILLION

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE

JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE JAN 2015
+4% +3% +6%
ANNUAL GROWTH: EUROPE
+1%
+13.5 MILLION

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
242
URBANISATION: 71%
128
PENETRATION: 53%
63
PENETRATION: 26%
298
vs POPULATION: 123%
58
PENETRATION: 24%
DIGITAL IN THE MIDDLE EAST

JAN
2016
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
SINCE JAN 2015
+17% +13% +66%
ANNUAL GROWTH: THE MIDDLE EAST
+3%
+8.9 MILLION

GLOBAL INTERNET USAGE

NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%
29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES

INTERNET USE: REGIONAL OVERVIEW
JAN
2016
INTERNET USERS (INMILLIONS), AND INTERNET PENETRATION, BY REGION
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
867
480
349 345
315
271 259 254
128 96 27 27
EAST
ASIA
SOUTH
ASIA
AFRICA
WEST
EUROPE
NORTH
AMERICA
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA

INTERNET USE BY COUNTRY
JAN
2016
NATIONAL INTERNET PENETRATION FIGURES
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
46%
34%
28%
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
INDIA

INTERNET RANKINGS
JAN
2016
# COUNTRY % USERS
01 ICELAND 98% 324,518
02 BERMUDA 97% 68,280
03 NORWAY 96% 5,047,528
04 DENMARK 96% 5,452,151
05 ANDORRA 96% 82,148
06 UAE 96% 8,807,226
07 NETHERLANDS 95% 16,143,879
08 LUXEMBOURG 95% 541,206
09 FAROE ISLANDS 95% 47,762
10 SWEDEN 94% 9,216,226
# COUNTRY % USERS
214 NORTH KOREA 0.03% 7,200
213 NIGER 2.0% 395,990
212 CHAD 2.5% 356,678
211 CONGO (DEM. REP.) 3.0% 2,381,254
210 ETHIOPIA 3.7% 3,700,000
209 GUINEA-BISSAU 3.8% 70,000
208 SIERRA LEONE 4.0% 260,000
207 CENTRAL AFRICAN REP. 4.4% 217,279
206 SOMALIA 4.6% 500,000
205 BURUNDI 4.6% 526,372
BASED ON INTERNET PENETRATION INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION

TIME SPENT ON THE INTERNET
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNETPER DAY, SPLIT BYPC USE AND MOBILE PHONE USE
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
5.2
5.2
4.9
4.7
4.7
4.7
4.7
4.6
4.6
4.6
4.4
4.4
4.4
4.3
4.2
4.2
4.1
4.1
3.9
3.8
3.8
3.6
3.6
3.4
3.3
3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5
3.5
1.4
2.4
3.6
3.4
3.6
1.3
3.1
1.9
2.1
2.6
3.8
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
BRAZIL
PHILIPPINES
SOUTHAFRICA
THAILAND
ARGENTINA
INDONESIA
RUSSIA
VIETNAM
MALAYSIA
MEXICO
UAE
POLAND
INDIA
US
SINGAPORE
TURKEY
SAUDIARABIA
ITALY
CANADA
UK
SPAIN
AUSTRALIA
FRANCE
CHINA
GERMANY
HONGKONG
SOUTHKOREA
JAPAN

SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%

MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
• Source: StatCounter, Q1 2016.
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
19%
12%
NIGERIA
SOUTHAFRICA
INDONESIA
INDIA
SAUDIARABIA
POLAND
UAE
MALAYSIA
TURKEY
THAILAND
SINGAPORE
CHINA
GLOBALAVERAGE
JAPAN
MEXICO
SPAIN
ARGENTINA
HONGKONG
PHILIPPINES
UK
USA
AUSTRALIA
SOUTHKOREA
BRAZIL
VIETNAM
GERMANY
EGYPT
ITALY
FRANCE
CANADA
RUSSIA

AVERAGE NET CONNECTION SPEEDS
JAN
2016
• Source: Akamai’s State of the Internet report, Q3 2015.
AVERAGE INTERNET CONNECTIONSPEEDS, IN MBPS(FIXED CONNECTIONS)
20.5
15.8
15.0
13.0
12.6
12.5
11.9
11.5
10.6
10.4
10.2
8.2
8.2
7.8
6.8
6.5
6.2
5.5
5.1
4.9
4.2
3.7
3.7
3.6
3.4
3.2
3.0
2.8
2.5
2.5
1.7
SOUTHKOREA
HONGKONG
JAPAN
UK
USA
SINGAPORE
CANADA
GERMANY
POLAND
SPAIN
RUSSIA
FRANCE
THAILAND
AUSTRALIA
UAE
ITALY
TURKEY
MEXICO
GLOBALAVERAGE
MALAYSIA
ARGENTINA
CHINA
SOUTHAFRICA
BRAZIL
VIETNAM
SAUDIARABIA
INDONESIA
PHILIPPINES
INDIA
NIGERIA
EGYPT

ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED]
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
27%
23%
UK
GERMANY
SOUTHKOREA
USA
FRANCE
UAE
AUSTRALIA
CANADA
SPAIN
SINGAPORE
HONGKONG
JAPAN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
TURKEY
BRAZIL
CHINA
THAILAND
SAUDIARABIA
VIETNAM
MEXICO
PHILIPPINES
INDONESIA
SOUTHAFRICA
INDIA

GLOBAL SOCIAL MEDIA USAGE

JAN
2016 SOCIAL MEDIA USE
##
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM
2.31B 31% 1.97B 27%

NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION

SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
769
234 213 211 201 191 186
129
87
63
18 4
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6%
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION

SOCIAL MEDIA USE BY COUNTRY
JAN
2016
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
76%
68%
66%
64%
62%
59%
59%
59%
58%
58%
56%
53%
50%
49%
48%
48%
47%
47%
47%
47%
42%
37%
36%
36%
35%
31%
30%
30%
24%
10%
8%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
ARGENTINA
USA
MALAYSIA
UK
CANADA
AUSTRALIA
THAILAND
TURKEY
FRANCE
BRAZIL
RUSSIA
SPAIN
CHINA
PHILIPPINES
MEXICO
ITALY
JAPAN
VIETNAM
POLAND
GERMANY
SAUDIARABIA
GLOBALAVERAGE
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA

SOCIAL MEDIA RANKINGS
JAN
2016
# COUNTRY % USERS
01 TAIWAN 77% 18,000,000
02 SOUTH KOREA 76% 38,400,000
03 QATAR 75% 1,700,000
04 ICELAND 73% 240,000
05 UAE 68% 6,300,000
06 ARUBA 68% 77,000
07 FAROE ISLANDS 67% 34,000
08 GREENLAND 66% 37,000
09 HONG KONG 66% 4,800,000
10 MALTA 64% 270,000
# COUNTRY % USERS
214 NORTH KOREA 0.03% 6,800
213 TURKMENISTAN 0.2% 12,000
212 CURAÇAO 0.6% 950
211 NIGER 0.9% 190,000
209 SOUTH SUDAN 1.3% 160,000
208 ERITREA 1.3% 68,000
207 TAJIKISTAN 1.4% 120,000
206 CHAD 1.4% 200,000
205 UZBEKISTAN 1.5% 460,000
BASED ON SOCIAL MEDIA USE INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIAPENETRATION LOWEST SOCIAL MEDIAPENETRATION

ACTIVE USERS BY SOCIAL PLATFORM
JAN
2016
• Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS
1,550
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
100
100
FACEBOOK
WHATSAPP
QQ
FB MESSENGER
QZONE
WECHAT
TUMBLR
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
VIBER
SINA WEIBO
LINE
SNAPCHAT
YY
VKONTAKTE
PINTEREST
BBM
LINKEDIN
1,590

TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY
3.7
3.3
3.2
3.2
3.0
3.0
2.9
2.9
2.9
2.7
2.5
2.3
2.3
2.0
1.9
1.7
1.6
1.6
1.5
1.5
1.5
1.4
1.3
1.3
1.2
1.1
1.1
0.3
PHILIPPINES
BRAZIL
MEXICO
ARGENTINA
UAE
MALAYSIA
SAUDIARABIA
THAILAND
INDONESIA
SOUTHAFRICA
TURKEY
VIETNAM
INDIA
ITALY
RUSSIA
USA
SINGAPORE
SPAIN
HONGKONG
UK
CHINA
CANADA
POLAND
FRANCE
AUSTRALIA
GERMANY
SOUTHKOREA
JAPAN

JAN
2016 FACEBOOK USE BY DEVICE
BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
##
PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL:
##
• Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.
748M 1,259M 38M 221M
50% 83% 2% 15%

NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE SOCIAL USE
JAN
2016
27%
52%
42%
8%
24%
41%
32%
43%
41%
35%
4%
9%
31%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION

MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2016
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
689
200 186 175 169 158 136
102 76
58
17 3
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
SOUTH
ASIA
EAST
EUROPE
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4%
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION

MOBILE SOCIAL USE BY COUNTRY
JAN
2016
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION
76%
61%
59%
58%
54%
52%
52%
51%
50%
48%
47%
45%
42%
42%
42%
41%
41%
40%
40%
39%
31%
31%
30%
30%
27%
26%
25%
25%
18%
9%
6%
SOUTHKOREA
UAE
HONGKONG
SINGAPORE
AUSTRALIA
MALAYSIA
USA
UK
THAILAND
ARGENTINA
CANADA
TURKEY
BRAZIL
JAPAN
CHINA
SPAIN
MEXICO
PHILIPPINES
ITALY
FRANCE
SAUDIARABIA
VIETNAM
GERMANY
RUSSIA
GLOBALAVERAGE
POLAND
INDONESIA
EGYPT
SOUTHAFRICA
INDIA
NIGERIA

MOBILE SOCIAL RANKINGS
JAN
2016
# COUNTRY % USERS
01 SOUTH KOREA 76% 38,400,000
02 QATAR 66% 1,500,000
03 TAIWAN 64% 15,000,000
04 ARUBA 62% 70,000
05 UAE 61% 5,600,000
06 ICELAND 60% 200,000
07 HONG KONG 59% 4,300,000
08 GREENLAND 59% 33,000
09 BRUNEI 59% 250,000
10 SINGAPORE 58% 3,300,000
# COUNTRY % USERS
214 NORTH KOREA 0.02% 4,000
213 TURKMENISTAN 0.2% 8,600
212 ERITREA 0.7% 38,000
211 NIGER 0.8% 160,000
209 TAJIKISTAN 0.9% 74,400
208 SOUTH SUDAN 1.0% 130,000
207 UZBEKISTAN 1.2% 350,000
206 CHAD 1.2% 170,000
205 CONGO (DEM. REP.) 2.0% 1,600,000
BASED ON MOBILE SOCIAL MEDIAUSE IN COUNTRIES WITHNATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION

GLOBAL MOBILE PHONE USAGE

JAN
2016 MOBILE USERS vs. CONNECTIONS
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE
MOBILE USERS
WORLDWIDE
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
• Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.
3.8B 7.3B 4.9B 7.4B

UNIQUE MOBILE USERS BY COUNTRY
JAN
2016
• Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.
MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
87%
85%
84%
84%
82%
82%
82%
81%
81%
81%
79%
78%
78%
77%
74%
74%
74%
72%
72%
69%
68%
67%
66%
65%
64%
63%
63%
53%
52%
40%
SPAIN
SINGAPORE
JAPAN
ITALY
GERMANY
HONGKONG
SOUTHKOREA
CANADA
USA
UK
AUSTRALIA
TURKEY
FRANCE
CHINA
MALAYSIA
PHILIPPINES
POLAND
ARGENTINA
RUSSIA
THAILAND
EGYPT
SAUDIARABIA
MEXICO
SOUTHAFRICA
BRAZIL
VIETNAM
INDONESIA
UAE
INDIA
NIGERIA

JAN
2016
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS)
• Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.
#
99% 47%76% 24%7.32B

JAN
2016 MOBILE CONNECTIONS BY DEVICE
CONNECTIONS
ORGINATING FROM
SMARTPHONE
DEVICES
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)
SMARTPHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
CONNECTIONS
ORGINATING FROM
FEATURE-PHONE
DEVICES
FEATURE-PHONE
CONNECTIONS AS
A PERCENTAGE OF
TOTAL CONNECTIONS
BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD
• Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).
# # #
3.4B 51%46% 3.7B7.3B

NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%
82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION

MOBILE REGIONAL OVERVIEW
JAN
2016
MOBILE CONNECTIONS(INMILLIONS),AND MOBILE CONNECTIONS ASA PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,599
1,350
986
792
587
515 508
373
298
191
74 43
EAST
ASIA
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
CENTRAL
ASIA
OCEANIA
99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%

MOBILE CONNECTIONS BY COUNTRY
JAN
2016
MOBILE CONNECTIONSBY COUNTRY, COMPARED TONATIONAL POPULATIONS
187%
181%
178%
172%
156%
152%
152%
145%
142%
141%
137%
134%
133%
128%
127%
126%
122%
117%
115%
113%
107%
106%
102%
100%
99%
95%
90%
84%
84%
81%
77%
UAE
SAUDIARABIA
HONGKONG
RUSSIA
SOUTHAFRICA
POLAND
VIETNAM
SINGAPORE
MALAYSIA
ARGENTINA
JAPAN
ITALY
GERMANY
BRAZIL
AUSTRALIA
INDONESIA
THAILAND
PHILIPPINES
UK
SOUTHKOREA
SPAIN
USA
EGYPT
FRANCE
GLOBALAVERAGE
CHINA
TURKEY
CANADA
NIGERIA
MEXICO
INDIA

MOBILE CONNECTION RANKINGS
JAN
2016
# COUNTRY % TOTAL
01 MACAU 313% 1,851,238
02 QATAR 209% 4,731,736
03 MALDIVES 198% 724,742
04 KUWAIT 192% 7,586,502
05 ANTIGUA & BARBUDA 189% 176,991
06 FINLAND 188% 10,379,579
07 BAHRAIN 188% 2,609,524
08 UAE 187% 17,192,339
09 USA 182% 193,732
10 SAINT KITTS & NEVIS 181% 101,229
# COUNTRY % TOTAL
214 MICRONESIA 4% 18,516
213 ERITREA 9% 499,769
212 NORTH KOREA 13% 3,310,941
211 KIRIBATI 20% 22,718
210 MADAGASCAR 31% 7,685,207
209 CUBA 33% 3,715,294
208 SOUTH SUDAN 33% 4,141,365
207 NIGER 35% 7,117,396
206 MALAWI 38% 6,558,496
205 CENTRAL AFRICAN REP. 38% 1,859,541
BASED ON MOBILE CONNECTIONS INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE
HIGHEST RATIOOF MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF MOBILE CONNECTIONSTO POPULTAION

PRE-PAY vs POST-PAY CONNECTIONS
JAN
2016
• Source: GSMA Intelligence.
PERCENTAGE OF MOBILE CONNECTIONSTHAT ARE PAID INADVANCE vs. PAIDAT THE END OF A CONTRACTUAL PERIOD
PRE-PAID CONNECTIONS
POST-PAID CONNECTIONS
98%
97%
95%
95%
89%
89%
86%
85%
84%
84%
84%
83%
82%
78%
77%
76%
74%
55%
48%
45%
44%
41%
38%
33%
25%
24%
16%
11%
5%
0.4%
2%
3%
5%
5%
11%
11%
14%
15%
16%
16%
16%
17%
18%
22%
23%
24%
26%
45%
52%
55%
56%
59%
62%
67%
75%
76%
84%
89%
95%
99.6%
INDONESIA
NIGERIA
PHILIPPINES
INDIA
EGYPT
VIETNAM
SAUDIARABIA
MEXICO
UAE
SOUTHAFRICA
ITALY
THAILAND
RUSSIA
CHINA
MALAYSIA
BRAZIL
ARGENTINA
TURKEY
POLAND
GERMANY
HONGKONG
SINGAPORE
UK
AUSTRALIA
USA
SPAIN
CANADA
FRANCE
SOUTHKOREA
JAPAN

MOBILE’S SHARE OF WEB TRAFFIC
JAN
2016
PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES INJANUARY OF EACHYEAR
0.7% 2.9%
6.1%
10.9%
17.0%
28.9%
33.4%
38.6%
2009 2010 2011 2012 2013 2014 2015 2016

JAN
2016 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
ORIGINATING FROM
APPLE IOS DEVICES
ORIGINATING FROM
ANDROID WEBKITDEVICES
ORIGINATING FROM OTHER
MOBILE OPERATING SYSTEMS
BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
19% 66% 15%

GLOBAL MOBILE DATA GROWTH
JAN
2016
• Source: Ericsson Mobility Report Q3 2015.
TOTAL MONTHLY GLOBAL MOBILE DATATRAFFIC (UPLOAD & DOWNLOAD), INPETABYTES(MILLIONSOF GIGABYTES)
AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB
500
1,000
1,500
2,000
2,500
3,500
4,000
4,500
3,000
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2010
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015

ACTIVE M-COMMERCE SHOPPERS
JAN
2016
PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED]
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
13%
12%
SOUTHKOREA
UAE
CHINA
HONGKONG
THAILAND
MALAYSIA
SINGAPORE
SPAIN
UK
USA
TURKEY
ARGENTINA
SAUDIARABIA
ITALY
VIETNAM
BRAZIL
GERMANY
INDONESIA
POLAND
AUSTRALIA
PHILIPPINES
CANADA
INDIA
MEXICO
FRANCE
RUSSIA
JAPAN
SOUTHAFRICA

NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
BROADBAND MOBILE CONNECTIONS
JAN
2016
46%
92%
73%
23%
47%
92%
58%
66%
88%
37%
25%
11%
57%
THE NUMBER OF BROADBAND MOBILE CONNECTIONSCOMPARED TO POPULATION

MOBILE BROADBAND BY REGION
JAN
2016
MOBILE BROADBANDCONNECTIONS(INMILLIONS),ANDAS A PERCENTAGE OF POPULATION,BY REGION
MOBILE CONNECTIONS, IN MILLIONS
MOBILE CONNECTIONS vs. TOTAL POPULATION
1,061
385 364 329 306 278 245
198
114
81
35 17
EAST
ASIA
WEST
EUROPE
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
AFRICA
EAST
EUROPE
SOUTH
ASIA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%

MOBILE BROADBAND CONNECTIONS
JAN
2016
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
143%
134%
130%
129%
128%
119%
119%
113%
101%
95%
94%
94%
93%
93%
92%
76%
74%
74%
66%
65%
64%
57%
55%
49%
46%
43%
43%
40%
35%
20%
11%
SINGAPORE
JAPAN
UAE
SAUDIARABIA
HONGKONG
AUSTRALIA
THAILAND
SOUTHKOREA
ITALY
GERMANY
BRAZIL
POLAND
USA
MALAYSIA
UK
CANADA
SPAIN
FRANCE
RUSSIA
ARGENTINA
SOUTHAFRICA
CHINA
PHILIPPINES
INDONESIA
GLOBALAVERAGE
EGYPT
MEXICO
VIETNAM
TURKEY
NIGERIA
INDIA

MOBILE BROADBAND RANKINGS
JAN
2016
# COUNTRY % TOTAL
01 MACAU 308% 1,823,284
02 KUWAIT 156% 6,167,826
03 QATAR 146% 3,308,903
04 FINLAND 146% 8,041,060
05 SINGAPORE 143% 8,094,257
06 SWEDEN 138% 13,551,222
07 DENMARK 134% 7,622,808
08 JAPAN 134% 169,132,489
09 AUSTRIA 133% 11,371,331
10 UAE 130% 11,957,272
# COUNTRY % TOTAL
214 CENTRAL AFRICAN REP. 1% 31,798
213 GUINEA-BISSAU 1% 16,540
212 NIGER 1% 180,070
211 TONGA 1% 1,033
210 CHAD 2% 237,064
209 KIRIBATI 2% 1,886
208 SOMALIA 2% 184,464
207 BURUNDI 2% 203,701
206 TIMOR-LESTE 2% 28,684
205 GABON 4% 71,419
BASED ON MOBILE BROADBAND CONNECTIONSINCOUNTRIES WITH NATIONAL POPULATIONSOF 50,000PEOPLE OR MORE
HIGHEST RATIOOF 3G & 4G MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION

COUNTRY SNAPSHOTS

ARGENTINA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS TOTAL NATIONAL
JAN
2016 A SNAPSHOTOF THE COUNTRY’SKEY DIGITAL STATISTICAL INDICATORS
43.6
URBANISATION: 92%
34.8
PENETRATION: 80%
27.0
PENETRATION: 62%
61.4
vs POPULATION: 141%
21.0
PENETRATION: 48%
DIGITAL IN ARGENTINA
• Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER
OF ACTIVE MOBILE
SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
+8% +4% -1% +5%

JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
86% 51% 50% 7%
2% [N/A] [N/A] [N/A]

JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 44M 3H 30M 3H 13M 2H 43M

JAN
2016 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
##
34.8M 80% 28.0M 64%
• Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

JAN
2016 INTERNET USERS: PERSPECTIVE
ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATAPROVIDERS
INTERNET USERS:
INTERNETWORLDSTATS DATA
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
• Sources: InternetWorldStats, ITU, CIA.
# # #
34.79M 28.23M 25.70M

JAN
2016 FREQUENCY OF INTERNET USE
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding.
USE THE INTERNET
LESS THAN ONCE
PER MONTH
HOW OFTEN INTERNET USERSACCESS THE INTERNET FOR PERSONAL REASONS (ANYDEVICE)
81% 15% 4% <1%

JAN
2016 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGESSERVED TO WEB BROWSERS
66% 31% 3% 0.03%
-12% +41% -12% +50%

JAN
• Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
BASED ON MONTHLY ACTIVE USER NUMBERSREPORTED BY THE COUNTRY’SMOSTACTIVE PLATFORM
##
27.0M 62% 21.0M 48%

JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
SOCIAL NETWORK
42%
37%
29%
20%
18%
13%
13%
11%
10%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SKYPE
INSTAGRAM
TARINGA
LINKEDIN
PINTEREST

JAN
2016 FACEBOOK USER PROFILE
• Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data.
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, INMILLIONS
AGE TOTAL FEMALE MALE
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.4
4.6
3.2
2.0
1.2
0.9
2.2
4.7
2.9
1.6
0.9
0.6
27,000,000 52% 48%
17% 9% 8%
34% 17% 17%
23% 12% 11%
13% 7% 6%
8% 4% 3%
5% 3% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
MOBILE USERS & CONNECTIONS
COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS
• Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data.
# #
72% 1.9661.4M 141%31.4M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
141% 46%74% 26%61.4M

JAN
2016 MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
USING MOBILE BANKING
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
40% 42%27% 25%55%

JAN
2016 E-COMMERCE BY DEVICE
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A LAPTOP
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
71% 24%57% 50%53%

AUSTRALIA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
24.1
URBANISATION: 90%
21.2
PENETRATION: 88%
14.0
PENETRATION: 58%
30.6
vs POPULATION: 127%
13.0
PENETRATION: 54%
DIGITAL IN AUSTRALIA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% +3% +2% +8%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
91% 77% 80% 41%
20% [N/A] 7% 4%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 38M 1H 06M 1H 09M 2H 36M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
21.2M 88% 12.9M 54%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
21.18M 20.41M 20.20M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
87% 11% 2% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
62% 27% 11% 0.1%
+1% +1% -9% +25%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
14.0M 58% 13.0M 54%

JAN
SOCIAL NETWORK
41%
26%
13%
11%
11%
10%
10%
10%
9%
6%
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
LINKEDIN
TWITTER
WHATSAPP
INSTAGRAM
PINTEREST
TUMBLR

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.8
2.0
1.6
1.3
1.0
0.9
0.8
2.0
1.5
1.0
0.7
0.6
14,000,000 53% 47%
12% 6% 6%
29% 14% 14%
22% 11% 11%
16% 9% 7%
12% 7% 5%
11% 6% 5%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
79% 1.6030.6M 127%19.1M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
127% 94%33% 67%30.6M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
25% 34%20% 32%34%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
70% 19%51% 57%62%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
208.7
URBANISATION: 86%
120.2
PENETRATION: 58%
103.0
PENETRATION: 49%
267.1
vs POPULATION: 128%
88.0
PENETRATION: 42%
DIGITAL IN BRAZIL
• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+13% +7% -2% +13%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
91% 53% 36% 13%
6% [N/A] [N/A] 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
5H 14M 3H 56M 3H 18M 2H 42M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
120.2M 58% 93.2M 45%
• Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
117.7M 120.2M 108.2M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
78% 14% 6% 2%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
72% 26% 2% 0.05%
+1% +3% -35% +25%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
103.0M 49% 88.0M 42%

JAN
SOCIAL NETWORK
31%
29%
24%
17%
15%
15%
14%
12%
9%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
INSTAGRAM
SKYPE
TWITTER
LINKEDIN
SNAPCHAT
PINTEREST

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
10.0
19.0
13.0
7.5
4.3
2.2
8.9
18.0
11.0
5.5
2.8 1.5
103,000,000 54% 46%
18% 10% 9%
36% 18% 17%
23% 13% 11%
13% 7% 5%
7% 4% 3%
4% 2% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
64% 1.99267.1M 128%134.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
128% 74%76% 24%267.1M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
35% 33%21% 28%43%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
52% 21%46% 41%44%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
36.11
URBANISATION: 82%
33.00
PENETRATION: 91%
21.00
PENETRATION: 58%
30.48
vs POPULATION: 84%
17.00
PENETRATION: 47%
DIGITAL IN CANADA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% +5% +4% +5%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
76% 57% 75% 33%
[N/A] 12% 16% [N/A]

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 55M 1H 20M 1H 26M 2H 27M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
33.0M 91% 19.6M 54%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
33.00M 31.46M 32.40M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
89% 9% 2% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
70% 19% 10% 0.19%
+6% -9% -18% -10%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
21.0M 58% 17.0M 47%

JAN
SOCIAL NETWORK
47%
28%
16%
14%
13%
12%
12%
12%
10%
10%
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
GOOGLE+
LINKEDIN
SKYPE
PINTEREST
WHATSAPP
SNAPCHAT

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.9
2.8
2.2
1.8
1.6
1.5
0.7
2.9
2.0
1.5
1.1 1.1
21,000,000 54% 46%
8% 4% 4%
27% 13% 14%
20% 10% 10%
16% 9% 7%
13% 8% 5%
12% 7% 5%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
81% 1.0430.5M 84%29.4M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
84% 90%16% 84%30.5M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
29% 34%24% 30%37%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
73% 17%64% 57%60%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
1,379
URBANISATION: 57%
680
PENETRATION: 49%
653
PENETRATION: 47%
1,314
vs POPULATION: 95%
577
PENETRATION: 42%
DIGITAL IN CHINA
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+8% +4% +2% +14%
• Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
99% 74% 65% 16%
2% [N/A] [N/A] [N/A]

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 24M 2H 30M 1H 27M 1H 14M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
680M 49% 599M 43%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
CNNIC DATA
674.0M 679.9M 626.6M 668.0M
• Sources: InternetWorldStats, ITU, CIA, CNNIC.

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
84% 12% 2% 2%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
57% 40% 3% -
-25% +89% +20% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
653M 47% 577M 42%

JAN
SOCIAL NETWORK
24%
21%
16%
14%
12%
6%
5%
5%
4%
3%
WECHAT
QZONE
SINA WEIBO
BAIDUTIEBA
TENCENTWEIBO
RENREN
FACEBOOK
KAIXIN001
FACEBOOK
MESSENGER
51.COM

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
77% 1.231,314M 95%1,066M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
95% 60%78% 22%1,314M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
31% 29%29% 30%39%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
42% 34%43% 41%44%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
92.45
URBANISATION: 43%
48.30
PENETRATION: 52%
28.00
PENETRATION: 30%
94.00
vs POPULATION: 102%
23.00
PENETRATION: 25%
DIGITAL IN EGYPT

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+8% +27% -1% +39%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
48.30M 29.31M 42.00M

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
75% 22% 3% -
-0.3% +0.5% 3% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
28.0M 30% 23.0M 25%

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
3.1
4.2
1.6
0.6
0.3 0.2
4.7
7.3
3.9
1.5
0.6
0.3
28,000,000 35% 65%
28% 11% 17%
41% 15% 26%
20% 6% 14%
7% 2% 5%
3% 1% 2%
2% 1% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
68% 1.5094.0M 102%62.7M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
102% 42%89% 11%94.0M

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
64.53
URBANISATION: 80%
55.43
PENETRATION: 86%
32.00
PENETRATION: 50%
64.67
vs POPULATION: 100%
25.00
PENETRATION: 39%
DIGITAL IN FRANCE

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% +7% +0.4% +4%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
91% 62% 74% 32%
11% [N/A] 3% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 37M 0H 58M 1H 16M 2H 49M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
55.4M 86% 31.6M 49%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
55.43M 54.05M 56.80M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
82% 13% 5% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73% 19% 7% 0.27%
+6% -14% -11% +42%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
32.0M 50% 25.0M 39%

JAN
SOCIAL NETWORK
43%
22%
11%
11%
9%
8%
7%
7%
6%
5%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SNAPCHAT
SKYPE
WHATSAPP
INSTAGRAM
LINKEDIN
PINTEREST

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.3
4.5
3.4
2.5
1.7
1.5
2.2
4.8
3.3
2.3
1.4
1.2
32,000,000 52% 48%
14% 7% 7%
29% 14% 15%
21% 11% 10%
15% 8% 7%
10% 5% 4%
8% 5% 4%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
78% 1.2964.7M 100%50.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
100% 74%11% 89%64.7M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
23% 26%19% 23%30%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
69% 16%65% 61%64%

GERMANY

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
80.69
URBANISATION: 76%
71.73
PENETRATION: 89%
29.00
PENETRATION: 36%
107.59
vs POPULATION: 133%
24.00
PENETRATION: 30%
DIGITAL IN GERMANY

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% +4% -1% 0%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
91% 65% 77% 30%
12% [N/A] 9% 2%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 20M 1H 21M 1H 09M 2H 33M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
71.7M 89% 44.3M 55%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
71.73M 69.54M 70.30M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
77% 19% 3% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
71% 22% 6% 0.32%
+0.04% +2% -6% +10%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
29.0M 36% 24.0M 30%

JAN
SOCIAL NETWORK
39%
38%
20%
10%
9%
7%
7%
4%
4%
3%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
SKYPE
GOOGLE+
INSTAGRAM
TWITTER
PINTEREST
SNAPCHAT
LINKEDIN

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.9
4.4
3.2
2.2
1.5
0.7
1.9
4.8
3.3
2.4
1.5
0.9
29,000,000 48% 52%
13% 7% 7%
32% 15% 17%
22% 11% 11%
16% 8% 8%
10% 5% 5%
6% 2% 3%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
82% 1.62107.6M 133%66.3M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
133% 71%45% 55%107.6M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
24% 34%20% 20%39%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
76% 20%76% 72%74%

HONG KONG

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
7.32
URBANISATION: 100%
5.75
PENETRATION: 79%
4.80
PENETRATION: 66%
13.00
vs POPULATION: 178%
4.30
PENETRATION: 59%
DIGITAL IN HONG KONG

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+0.5% +4% +3% +2%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
96% 79% 58% 37%
15% [N/A] 1% 4%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 19M 2H 13M 1H 30M 1H 37M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
5.75M 79% 4.65M 64%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
5.751M 5.456M 5.600M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
94% 5% 1% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65% 29% 5% -
-3% +13% -18% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
4.80M 66% 4.30M 59%

JAN
SOCIAL NETWORK
50%
47%
30%
24%
17%
17%
15%
10%
9%
8%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
WECHAT
INSTAGRAM
LINE
GOOGLE+
SKYPE
SINA WEIBO
LINKEDIN

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.3
0.8
0.7
0.4
0.2
0.2
0.2
0.7
0.6
0.3
0.2
0.2
4,800,000 54% 46%
10% 5% 5%
31% 17% 14%
26% 15% 12%
14% 7% 7%
9% 4% 4%
7% 4% 3%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
82% 2.1713.0M 178%6.0M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
178% 72%44% 56%13.0M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43% 51%40% 37%58%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
65% 33%39% 51%57%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
1,319
URBANISATION: 33%
375
PENETRATION: 28%
136
PENETRATION: 10%
1,012
vs POPULATION: 77%
116
PENETRATION: 9%
DIGITAL IN INDIA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+19% +15% +8% +16%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
84% 33% 16% 5%
3% [N/A] 1% 3%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 22M 3H 07M 2H 17M 1H 52M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
375M 28% 303M 23%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
TRAI DATA
375.0M 237.4M 237.3M 319.4M
• Sources: InternetWorldStats, ITU, CIA, Telecoms Regulatory Authority of India.

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
48% 30% 16% 6%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
33% 66% 1% -
+25% -9% -21% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
136M 10% 116M 9%

JAN
SOCIAL NETWORK
13%
12%
11%
10%
10%
8%
8%
7%
7%
6%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
TWITTER
HIKE
MESSENGER
LINKEDIN
INSTAGRAM
WECHAT

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
8.4
17.0
4.7 1.7 0.8 0.4
26.0
52.0
17.0
5.7 2.0 1.3
136,000,000 24% 76%
25% 6% 19%
51% 13% 38%
16% 3% 13%
5% 1% 4%
2% 1% 1%
1% 0% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
52% 1.461,012M 77%691M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
77% 14%95% 5%1,012M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
17% 17%13% 15%21%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
24% 17%23% 20%23%

INDONESIA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
259.1
URBANISATION: 55%
88.1
PENETRATION: 34%
79.0
PENETRATION: 30%
326.3
vs POPULATION: 126%
66.0
PENETRATION: 25%
DIGITAL IN INDONESIA
• Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+15% +10% +2% +6%
• Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
85% 43% 15% 4%
1% [N/A] 1% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 42M 3H 33M 2H 51M 2H 22M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
88.1M 34% 64.1M 25%
• Sources: APJII; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET DATA:
APJII
78.00M 44.41M 42.40M 88.10M
• Sources: InternetWorldStats, ITU, CIA, Asosiasi Penyelenggara Jasa Internet Indonesia.

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
48% 35% 12% 5%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
28% 70% 3% -
-41% +41% -37% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
79.0M 30% 66.0M 25%

JAN
SOCIAL NETWORK
19%
15%
14%
13%
12%
12%
11%
10%
8%
7%
BBM
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
LINE
TWITTER
INSTAGRAM
WECHAT
PINTEREST

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
13.0
14.0
4.6
1.5
0.4 0.4
13.0
21.0
7.4
2.3 0.6 1.1
79,000,000 42% 58%
33% 16% 16%
44% 18% 27%
15% 6% 9%
5% 2% 3%
1% 1% 1%
2% 1% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
63% 2.01326.3M 126%162.3M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
126% 39%98% 2%326.3M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
22% 22%19% 20%27%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
31% 20%26% 24%27%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
59.80
URBANISATION: 69%
37.67
PENETRATION: 63%
28.00
PENETRATION: 47%
80.29
vs POPULATION: 134%
24.00
PENETRATION: 40%
DIGITAL IN ITALY

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+6% 0% -2% +9%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
95% 62% 65% 21%
6% [N/A] 3% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 05M 2H 10M 1H 57M 2H 25M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
37.7M 63% 28.5M 48%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
37.67M 37.05M 37.00M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
79% 15% 5% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73% 21% 6% 0.17%
+18% -29% -33% 0%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
28.0M 47% 24.0M 40%

JAN
SOCIAL NETWORK
33%
30%
23%
14%
12%
12%
12%
9%
6%
6%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
INSTAGRAM
SKYPE
LINKEDIN
PINTEREST
VIBER

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.4
3.4
3.1
2.8
1.7
1.0
1.5
3.8
3.2
3.0
1.8
1.3
28,000,000 46% 54%
10% 5% 5%
26% 12% 14%
23% 11% 11%
21% 10% 11%
13% 6% 6%
8% 3% 5%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
84% 1.6080.3M 134%50.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
134% 75%84% 16%80.3M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
30% 34%24% 21%43%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
56% 23%53% 44%48%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
126.4
URBANISATION: 94%
115.0
PENETRATION: 91%
53.0
PENETRATION: 42%
173.3
vs POPULATION: 137%
53.0
PENETRATION: 42%
DIGITAL IN JAPAN
• Sources: UN, US Census Bureau; InternetWorldStats, LINE (as cited by Nikkei Corporation), GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+1% [N/A]* +9% [N/A]*
• Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not LINE.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
88% 54% 89% 18%
10% [N/A] 4% 4%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
2H 56M 0H 35M 0H 21M 2H 10M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
115.0M 91% 44.3M 35%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
114.96M 114.54M 109.30M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
95% 3% 1% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
60% 36% 4% 0.1%
-10% +26% -12% -58%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
53.0M 42% 53.0M 42%

JAN
SOCIAL NETWORK
25%
17%
15%
5%
3%
3%
2%
2%
2%
1%
LINE
FACEBOOK
TWITTER
MIXI
FACEBOOK
MESSENGER
AMEBLO
INSTAGRAM
GOOGLE+
MOBAGE
GREE

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.8
4.2
3.5
2.1
0.9
0.30.7
3.7
3.3
2.6
1.3
0.7
24,000,000 50% 50%
6% 3% 3%
33% 18% 15%
28% 15% 14%
20% 9% 11%
9% 4% 5%
4% 1% 3%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
84% 1.62173.3M 137%106.8M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
137% 98%0.4% 99.6%173.3M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
9% 18%13% 10%25%
NOTE: THIS FIGURE IS BASED ON
RESPONDENTS WHO REPORTED
USING LINE IN THE PAST 30 DAYS

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
65% 13%65% 54%55%

MALAYSIA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
30.54
URBANISATION: 75%
20.62
PENETRATION: 68%
18.00
PENETRATION: 59%
43.43
vs POPULATION: 142%
16.00
PENETRATION: 52%
DIGITAL IN MALAYSIA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+1% +7% +4% +7%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
96% 71% 35% 14%
4% [N/A] [N/A] 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 38M 3H 37M 3H 00M 2H 09M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
20.6M 68% 18.0M 59%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
20.60M 20.62M 12.10M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
77% 17% 5% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
48% 47% 5% -
-19% +40% -29% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
18.0M 59% 16.0M 52%

JAN
SOCIAL NETWORK
41%
39%
33%
23%
23%
22%
17%
16%
13%
11%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
GOOGLE+
WECHAT
INSTAGRAM
LINE
TWITTER
SKYPE
LINKEDIN

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.3
3.2
2.0
0.9
0.5 0.2
1.6
4.2
2.4
1.0
0.5
0.3
18,000,000 44% 56%
16% 7% 9%
41% 18% 23%
24% 11% 13%
11% 5% 6%
5% 3% 3%
3% 1% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
74% 1.9143.4M 142%22.7M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
142% 66%77% 23%43.4M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
43% 47%34% 37%56%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
59% 31%45% 44%50%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
127.8
URBANISATION: 80%
60.0
PENETRATION: 47%
60.0
PENETRATION: 47%
103.5
vs POPULATION: 81%
52.0
PENETRATION: 41%
DIGITAL IN MEXICO

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% +7% +0.05% +8%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
82% 55% 44% 20%
12% [N/A] 1% 3%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 36M 3H 25M 3H 14M 2H 12M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
60.0M 47% 49.9M 39%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
60.00M 56.74M 49.50M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
61% 24% 13% 3%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
60% 34% 5% 0.09%
-1% +9% -28% -25%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
60.0M 47% 52.0M 41%

JAN
SOCIAL NETWORK
25%
23%
21%
16%
15%
13%
12%
10%
9%
9%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
TWITTER
GOOGLE+
SKYPE
INSTAGRAM
PINTEREST
LINKEDIN
TUMBLR

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
6.8
12.0
6.3
3.5
1.5
0.8
6.2
12.0
6.2
3.2
1.3
0.8
60,000,000 50% 50%
22% 11% 10%
40% 20% 20%
21% 11% 10%
11% 6% 5%
5% 3% 2%
3% 1% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
66% 1.23103.5M 81%84.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
81% 53%85% 15%103.5M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
28% 27%20% 18%34%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
40% 16%34% 28%31%

NIGERIA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
184.6
URBANISATION: 49%
97.2
PENETRATION: 53%
15.0
PENETRATION: 8%
154.3
vs POPULATION: 84%
11.0
PENETRATION: 6%
DIGITAL IN NIGERIA
• Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+12% +10% +11% -11%
• Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
93% 51% 13% [N/A]
[N/A] [N/A] [N/A] [N/A]

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
NCC DATA
92.70M 78.79M 66.60M 97.21M
• Sources: InternetWorldStats, ITU, CIA, Nigerian Communications Commission.

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
67% 25% 5% 3%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
15% 82% 3% -
-28% +10% -27% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
15.0M 8% 11.0M 6%

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.9
2.4
0.8
0.3 0.2
0.4
1.3
4.5
2.1
0.8
0.4
0.6
15,000,000 34% 66%
15% 6% 9%
46% 16% 30%
20% 6% 14%
7% 2% 5%
3% 1% 2%
7% 3% 4%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
40% 2.07154.3M 84%74.7M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
84% 24%97% 3%154.3M

THE PHILIPPINES

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
101.47
URBANISATION: 44%
47.13
PENETRATION: 46%
48.00
PENETRATION: 47%
119.21
vs POPULATION: 117%
41.00
PENETRATION: 40%
DIGITAL IN THE PHILIPPINES

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+7% +20% +4% +28%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
87% 55% 43% 24%
8% [N/A] 5% 5%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
5H 12M 3H 14M 3H 42M 2H 33M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
47.1M 46% 35.7M 35%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# ## #
INTERNET USERS:
FACEBOOK USERS*
47.13M 40.28M 39.20M 48.00M
• Sources: InternetWorldStats, ITU, CIA, Facebook. * Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
46% 30% 16% 8%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
64% 29% 7% 0.01%
-12% +53% -16% 0%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
48.0M 47% 41.0M 40%

JAN
SOCIAL NETWORK
26%
23%
17%
16%
14%
13%
12%
11%
9%
9%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
VIBER
TWITTER
INSTAGRAM
LINKEDIN
PINTEREST
WECHAT

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
6.7
10.0
4.8
2.2
1.1
0.6
5.7
9.7
4.3
1.8 0.8
0.5
48,000,000 52% 48%
26% 14% 12%
41% 21% 20%
19% 10% 9%
8% 5% 4%
4% 2% 2%
2% 1% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
74% 1.58119.2M 117%75.4M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
117% 47%95% 5%119.2M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
26% 25%23% 21%33%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
39% 18%31% 24%29%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
38.60
URBANISATION: 61%
25.71
PENETRATION: 67%
14.00
PENETRATION: 36%
58.84
vs POPULATION: 152%
10.00
PENETRATION: 26%
DIGITAL IN POLAND

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+6% +8% +3% +9%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
94% 59% 77% 24%
13% [N/A] 2% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 25M 1H 17M 1H 17M 2H 28M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
25.7M 67% 17.6M 46%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
25.67M 25.71M 25.90M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
74% 20% 5% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
48% 51% 2% 0.02%
-10% +14% -31% -33%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
14.0M 36% 10.0M 26%

JAN
SOCIAL NETWORK
36%
19%
14%
10%
7%
6%
6%
6%
5%
5%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
TWITTER
INSTAGRAM
WHATSAPP
NK.PL
LINKEDIN
GADU-GADU

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.6
2.4
1.8
0.8
0.4
0.3
1.5
2.4
1.5
0.7
0.3 0.3
14,000,000 52% 48%
22% 11% 11%
34% 17% 17%
24% 13% 11%
10% 5% 5%
5% 3% 2%
4% 2% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
74% 2.0758.8M 152%28.4M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
152% 62%48% 52%58.8M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
19% 27%17% 28%25%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
59% 20%43% 51%53%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
143.4
URBANISATION: 74%
103.1
PENETRATION: 72%
68.5
PENETRATION: 48%
247.2
vs POPULATION: 172%
42.5
PENETRATION: 30%
DIGITAL IN RUSSIA
• Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+4% +2% +4% +11%
• Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
95% 61% 80% 33%
9% [N/A] 11% 2%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 40M 1H 23M 1H 52M 2H 16M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
103.1M 72% 57.0M 40%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
103.15M 101.16M 84.40M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
81% 15% 4% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
83% 12% 5% 0.01%
+11% -30% -38% 0%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
68.5M 48% 42.5M 30%

JAN
SOCIAL NETWORK
39%
32%
24%
19%
17%
15%
15%
12%
11%
6%
VK
ODNOKLASSNIKI
FACEBOOK
SKYPE
GOOGLE+
VIBER
WHATSAPP
INSTAGRAM
TWITTER
FACEBOOK
MESSENGER

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.5
1.7
1.6
0.8
0.4
0.3
0.5
1.6
1.5
0.8
0.4
0.2
10,000,000 52% 48%
10% 5% 5%
33% 17% 16%
31% 16% 15%
15% 8% 8%
8% 4% 4%
5% 3% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
72% 2.40247.2M 172%103.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
172% 38%82% 18%247.2M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
19% 27%17% 15%31%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
64% 15%47% 45%48%

SAUDI ARABIA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
31.85
URBANISATION: 83%
20.29
PENETRATION: 64%
11.00
PENETRATION: 35%
57.58
vs POPULATION: 181%
10.00
PENETRATION: 31%
DIGITAL IN SAUDI ARABIA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+5% +20% +9% +25%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
91% 86% 54% 21%
7% [N/A] 2% 5%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 08M 3H 46M 2H 56M 1H 55M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
20.3M 64% 15.5M 49%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
18.30M 20.29M 16.20M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
86% 10% 3% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
39% 55% 5% 0.14%
-17% +19% -13% +133%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
11.0M 35% 10.0M 31%

JAN
SOCIAL NETWORK
27%
25%
20%
20%
17%
15%
14%
13%
12%
11%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
GOOGLE+
SKYPE
SNAPCHAT
LINE
LINKEDIN

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.4
1.0
0.6 0.2
0.1 0.0
1.1
3.8
2.9
1.0
0.3
0.1
11,000,000 19% 81%
14% 4% 10%
43% 9% 35%
32% 5% 26%
11% 2% 9%
3% 1% 3%
1% 0% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
67% 2.7257.6M 181%21.2M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
181% 71%86% 14%57.6M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
34% 34%28% 26%38%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
52% 23%42% 36%41%

SINGAPORE

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
5.65
URBANISATION: 100%
4.65
PENETRATION: 82%
3.60
PENETRATION: 64%
8.22
vs POPULATION: 145%
3.30
PENETRATION: 58%
DIGITAL IN SINGAPORE

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+1% 0% +2% +3%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
96% 88% 71% 42%
12% [N/A] 2% 4%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 14M 2H 03M 1H 39M 1H 38M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
4.65M 82% 3.70M 66%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
4.653M 4.633M 4.500M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
84% 11% 4% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
52% 41% 7% 0.02%
-7% +17% -23% +100%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
3.60M 64% 3.30M 58%

JAN
SOCIAL NETWORK
46%
43%
26%
18%
14%
14%
14%
13%
13%
12%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
INSTAGRAM
GOOGLE+
LINE
LINKEDIN
SKYPE
TWITTER
WECHAT

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.1
0.5
0.5
0.3
0.2
0.1
0.1
0.7
0.5
0.3
0.2
0.1
3,600,000 47% 53%
8% 4% 4%
34% 15% 19%
28% 13% 14%
16% 8% 8%
9% 5% 4%
5% 3% 3%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
85% 1.718.22M 145%4.80M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
145% 98%41% 59%8.22M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
42% 48%33% 38%58%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
67% 30%52% 50%57%

SOUTH AFRICA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
54.73
URBANISATION: 65%
26.84
PENETRATION: 49%
13.00
PENETRATION: 24%
85.53
vs POPULATION: 156%
10.00
PENETRATION: 18%
DIGITAL IN SOUTH AFRICA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+5% +10% +8% -6%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
92% 60% 18% 7%
3% [N/A] 1% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 54M 2H 59M 2H 43M 2H 21M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
26.8M 49% 23.1M 42%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
26.84M 26.82M 24.80M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
59% 26% 12% 3%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
21% 75% 5% 0.02%
-38% +23% -22% -60%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
13.0M 24% 10.0M 18%

JAN
SOCIAL NETWORK
33%
30%
20%
15%
13%
12%
11%
10%
9%
9%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
LINKEDIN
TWITTER
PINTEREST
INSTAGRAM
BBM
SKYPE

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.1
2.6
1.3
0.6
0.4
0.5
1.1
2.7
1.4
0.6
0.3
0.4
13,000,000 50% 50%
17% 8% 8%
41% 20% 21%
21% 10% 11%
9% 5% 4%
5% 3% 2%
7% 4% 3%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
65% 2.4085.5M 156%35.6M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
156% 41%84% 16%85.5M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
28% 29%16% 26%38%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
43% 12%33% 23%27%

SOUTH KOREA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
50.40
URBANISATION: 83%
45.31
PENETRATION: 90%
38.40
PENETRATION: 76%
57.08
vs POPULATION: 113%
38.40
PENETRATION: 76%
DIGITAL IN SOUTH KOREA
• Sources: UN, US Census Bureau; InternetWorldStats, Kakao, GSMA Intelligence.

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
0% [N/A]* +3% [N/A]*
• Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not Kakaotalk.

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
98% 83% 68% 15%
5% [N/A] 1% 2%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 04M 1H 56M 1H 06M 2H 04M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
45.3M 90% 35.3M 70%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
45.31M 42.50M 44.90M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
97% 3% <1% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73% 26% 1% -
+6% -12% -42% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
38.4M 76% 38.4M 76%

JAN
SOCIAL NETWORK
41%
27%
17%
12%
10%
7%
7%
6%
4%
3%
KAKAOTALK
FACEBOOK
KAKAOSTORY
FACEBOOK
MESSENGER
TWITTER
LINE
INSTAGRAM
GOOGLE+
TWITCH
TUMBLR

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
1.9
2.9
1.2
0.7
0.3
0.1
1.8
3.5
1.9
1.1
0.5 0.2
16,000,000 43% 57%
23% 12% 11%
40% 18% 22%
19% 8% 12%
11% 4% 7%
5% 2% 3%
2% 0% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
82% 1.3957.1M 113%41.1M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
113% 99%5% 95%57.1M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
51 53%45% 43%47%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
78% 43%46% 68%72%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
46.09
URBANISATION: 80%
35.71
PENETRATION: 77%
22.00
PENETRATION: 48%
49.16
vs POPULATION: 107%
19.00
PENETRATION: 41%
DIGITAL IN SPAIN

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+6% 0% -1% +7%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
96% 80% 73% 38%
16% [N/A] 12% 2%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 47M 1H 55M 1H 36M 2H 25M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
35.7M 77% 29.9M 65%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
35.71M 35.12M 35.50M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
86% 11% 2% <1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
62% 32% 7% 0.07%
+4% -6% -3% 0%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
22.0M 48% 19.0M 41%

JAN
SOCIAL NETWORK
45%
44%
24%
24%
21%
15%
14%
13%
9%
8%
WHATSAPP
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
SKYPE
PINTEREST
LINE

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.8
2.7
3.0
2.4
1.5
0.8
0.6
2.7
2.8
2.3
1.3
0.8
22,000,000 50% 50%
6% 4% 3%
25% 12% 12%
26% 14% 13%
21% 11% 10%
13% 7% 6%
7% 4% 4%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
87% 1.2349.2M 107%40.0M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
107% 69%24% 76%49.2M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
38% 39%25% 33%51%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
66% 27%61% 52%57%

THAILAND

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
68.05
URBANISATION: 52%
38.00
PENETRATION: 56%
38.00
PENETRATION: 56%
82.78
vs POPULATION: 122%
34.00
PENETRATION: 50%
DIGITAL IN THAILAND

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+21% +19% -15% +21%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
96% 64% 27% 11%
2% [N/A] 1% 1%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 45M 3H 53M 2H 52M 2H 27M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
38.0M 56% 30.6M 45%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
38.00M 23.74M 19.50M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
86% 11% 3% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
50% 45% 5% -
-14% +30% -29% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
38.0M 56% 34.0M 50%

JAN
SOCIAL NETWORK
32%
29%
28%
22%
19%
14%
11%
11%
10%
10%
FACEBOOK
LINE
FACEBOOK
MESSENGER
GOOGLE+
INSTAGRAM
TWITTER
PINTEREST
WHATSAPP
SKYPE
LINKEDIN

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
4.4
6.9
4.2
1.9
0.9
0.5
4.3
7.1
4.1
1.8
0.9 0.6
38,000,000 50% 50%
23% 12% 11%
37% 18% 19%
22% 11% 11%
10% 5% 5%
5% 2% 2%
3% 1% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
69% 1.7682.8M 122%47.0M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
122% 98%83% 17%82.8M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
33% 32%33% 30%40%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
48% 31%40% 39%44%

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
79.14
URBANISATION: 74%
46.28
PENETRATION: 58%
42.00
PENETRATION: 53%
71.03
vs POPULATION: 90%
36.00
PENETRATION: 45%
DIGITAL IN TURKEY

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+10% +5% +2% +13%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
86% 56% 48% 11%
4% [N/A] 1% 5%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 14M 2H 35M 2H 32M 2H 18M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
46.3M 58% 40.5M 51%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
46.28M 40.40M 36.60M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
77% 16% 4% 3%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
51% 46% 4% 0.03%
-25% +55% +9% +200%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
42.0M 53% 36.0M 45%

JAN
SOCIAL NETWORK
32%
24%
20%
17%
16%
15%
13%
9%
8%
7%
FACEBOOK
WHATSAPP
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
GOOGLE+
SKYPE
LINKEDIN
VIBER
VINE

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
4.4
6.9
4.2
1.9
0.9
0.5
4.3
7.1
4.1
1.8
0.9 0.6
42,000,000 37% 63%
19% 8% 11%
36% 14% 23%
23% 8% 15%
12% 4% 8%
5% 2% 3%
3% 1% 2%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
78% 1.1471.0M 90%62.1M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
90% 39%55% 45%71.0M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
36% 37%28% 35%43%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
54% 24%40% 42%45%

UNITED ARAB EMIRATES

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
9.21
URBANISATION: 86%
8.81
PENETRATION: 96%
6.30
PENETRATION: 68%
17.19
vs POPULATION: 187%
5.60
PENETRATION: 61%
DIGITAL IN THE UAE

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+3% +17% +5% +22%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
99% 91% 78% 33%
12% [N/A] 2% 8%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 25M 3H 37M 3H 01M 1H 42M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
8.81M 96% 7.40M 80%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
8.807M 8.328M 5.200M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
89% 7% 2% 2%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
47% 49% 4% 0.06%
+1% +2% -23% +100%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
6.30M 68% 5.60M 61%

JAN
SOCIAL NETWORK
47%
46%
46%
42%
29%
27%
27%
27%
20%
19%
WHATSAPP
FACEBOOK
SKYPE
FACEBOOK
MESSENGER
TWITTER
INSTAGRAM
LINKEDIN
GOOGLE+
VIBER
SNAPCHAT

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
0.2
0.6
0.6
0.2 0.1 0.0
0.3
1.9
1.6
0.6
0.2
0.1
6,300,000 26% 74%
7% 3% 5%
40% 10% 30%
34% 9% 25%
12% 3% 9%
3% 1% 3%
2% 1% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
53% 3.5117.19M 187%4.90M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
187% 70%84% 16%17.19M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
62% 60%41% 47%71%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
80% 40%65% 53%62%

UNITED KINGDOM

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
64.91
URBANISATION: 83%
59.47
PENETRATION: 92%
38.00
PENETRATION: 59%
74.92
vs POPULATION: 115%
33.00
PENETRATION: 51%
DIGITAL IN THE UK

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+2% 0% -0.2% +3%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
92% 71% 75% 51%
21% [N/A] 13% 4%

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
3H 47M 1H 33M 1H 29M 2H 46M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
59.5M 92% 40.3M 62%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
59.33M 59.47M 57.30M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
85% 11% 3% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
59% 28% 12% 0.4%
+8% -7% -16% +33%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
38.0M 59% 33.0M 51%

JAN
SOCIAL NETWORK
47%
32%
24%
20%
14%
13%
12%
10%
10%
8%
FACEBOOK
FACEBOOK
MESSENGER
WHATSAPP
TWITTER
INSTAGRAM
SKYPE
SNAPCHAT
GOOGLE+
LINKEDIN
PINTEREST

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
2.1
5.3
4.1
3.4
2.5
2.1
1.9
5.4
4.0
3.0
2.0
1.7
38,000,000 51% 49%
11% 6% 5%
28% 14% 14%
21% 11% 11%
17% 9% 8%
12% 7% 5%
10% 6% 4%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
81% 1.4274.9M 115%52.8M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
115% 80%38% 62%74.9M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
31% 37%24% 32%43%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
79% 27%79% 73%77%

UNITED STATES OF AMERICA

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
322.9
URBANISATION: 82%
282.1
PENETRATION: 87%
192.0
PENETRATION: 59%
342.4
vs POPULATION: 106%
169.0
PENETRATION: 52%
DIGITAL IN THE USA

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+4% +3% +4% +6%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
85% 57% 72% 35%
[N/A] 10% 12% [N/A]

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 15M 1H 55M 1H 43M 3H 18M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
282.1M 87% 178.0M 55%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
280.7M 282.1M 276.6M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
79% 14% 6% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65% 27% 8% 0.18%
-2% +7% -4% -5%

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
192M 59% 169M 52%

JAN
SOCIAL NETWORK
41%
26%
17%
15%
15%
12%
11%
11%
9%
8%
FACEBOOK
FACEBOOK
MESSENGER
TWITTER
PINTEREST
INSTAGRAM
GOOGLE+
LINKEDIN
SNAPCHAT
SKYPE
TUMBLR

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
8.3
27.0
21.0
17.0
15.0 15.0
7.3
27.0
19.0
14.0
10.0 9.7
192,000,000 54% 46%
8% 4% 4%
28% 14% 14%
21% 11% 10%
16% 9% 7%
13% 8% 5%
13% 8% 5%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
81% 1.30342M 106%263M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
106% 88%25% 75%342M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
31% 38%28% 31%34%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
71% 26%69% 60%66%

VIETNAM

ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
JAN
93.95
URBANISATION: 34%
47.30
PENETRATION: 50%
35.00
PENETRATION: 37%
142.99
vs POPULATION: 152%
29.00
PENETRATION: 31%
DIGITAL IN VIETNAM

JAN
2016 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
OF ACTIVE MOBILE
SOCIAL USERS
+10% +25% +5% +21%

JAN
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
93% 55% 46% 12%
2% [N/A] [N/A] [N/A]

JAN
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
4H 39M 2H 25M 2H 18M 1H 31M

JAN
2016 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
A PERCENTAGE OF THE
TOTAL POPULATION
##
47.3M 50% 39.7M 42%

JAN
INTERNET USERS:
INTERNET USERS:
ITU DATA
INTERNET USERS:
CIA DATA
# # #
47.30M 45.39M 40.10M

JAN
USE THE
INTERNET
EVERY DAY
USE THE INTERNET
AT LEAST ONCE
PER WEEK
USE THE INTERNET
AT LEAST ONCE
PER MONTH
1 7 31 ?
USE THE INTERNET
LESS THAN ONCE
PER MONTH
78% 18% 3% 1%

JAN
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
71% 24% 4% -
-9% +40% +4% -

JAN
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL NUMBER
OF SOCIAL USERS
##
35.0M 37% 29.0M 31%

JAN
SOCIAL NETWORK
29%
25%
25%
20%
15%
11%
10%
9%
9%
6%
FACEBOOK
ZALO
FACEBOOK
MESSENGER
GOOGLE+
SKYPE
VIBER
LINE
TWITTER
INSTAGRAM
WHATSAPP

JAN
TOTAL
13 – 19
20 – 29
30 – 39
40 – 49
50 – 59
60+
13 – 19
YEARS OLD
60+
YEARS OLD
20 – 29
YEARS OLD
30 – 39
YEARS OLD
40 – 49
YEARS OLD
50 – 59
YEARS OLD
FEMALE
MALE
5.1
7.2
2.7
0.8
0.3 0.1
5.3
8.6
3.3
1.0 0.4 0.3
35,000,000 46% 54%
30% 15% 15%
45% 21% 25%
17% 8% 9%
5% 2% 3%
2% 1% 1%
1% 0% 1%

JAN
2016
MOBILE PENETRATION
(UNIQUE USERS
vs. POPULATION)
NUMBER OF UNIQUE
MOBILE USERS (ANY
TYPE OF HANDSET)
NUMBER OF MOBILE
CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE NUMBER OF
CONNECTIONS PER
UNIQUE MOBILE USER
# #
63% 2.40143.0M 152%59.5M

JAN
2016
AS A PERCENTAGE OF
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
MOBILE CONNECTIONS
#
152% 26%89% 11%143.0M

JAN
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THE POPULATION
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
$
29% 28%23% 19%34%

JAN
SEARCHED ONLINE
FOR A PRODUCT
OR SERVICE TO BUY
IN THE PAST 30 DAYS
PURCHASED A
PRODUCT OR
SERVICE ONLINE
IN THE PAST 30 DAYS
VISITED AN
ONLINE RETAIL
STORE IN THE
PAST 30 DAYS
MADE AN ONLINE
OR DESKTOP COMPUTER
IN THE PAST 30 DAYS
MADE AN ONLINE
PURCHASE VIA A
MOBILE DEVICE IN
THE PAST 30 DAYS
45% 23%33% 32%37%

CLICK HERE TO READ OUR DETAILED ANALYSIS
OF ALL THESE NUMBERS: BIT.LY/DSM2016ES

CLICK HERE TO ACCESS WE ARE SOCIAL’S
OTHER FREE REPORTS & HOW-TO GUIDES

SPECIAL THANKS
We’d like to offer our thanks to GlobalWebIndex for providing their valuable
data and support in the development of this report. GlobalWebIndex is the
world’s largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL
COVERAGE
37 MARKETS & 200,000
INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
Find out more: http://www.globalwebindex.net/

SPECIAL THANKS
We’d also like to offer our thanks to GSMA Intelligence for providing their
valuable data for this report. GSMA Intelligence is the unit within the GSMA
that houses the organisation’s extensive database of mobile operator
statistics, forecasts, and industry reports.
GSMA Intelligence’s data covers every operator group, network and MVNO in
every country – from Afghanistan to Zimbabwe. Updated daily, it is the most
accurateand complete set of industry metrics available, comprising tens of
millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party
industry players rely on GSMA Intelligence to support strategic decision-
making and long-term investment planning. The data is used as an
industry reference point and is frequently cited by the media and by the
industry itself. GSMA Intelligence’s team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com

SPECIAL THANKS
We’d also like to offer our thanks to the following data providers for
publishing much of the valuable data included in this year’s report:
STAT
COUNTER
GOOGLE CONSUMER
BAROMETER
ERICSSON
MOBILITY
AKAMAI
TECHNOLOGIES
Lastly, we’d like to say a big thank you to the TheNounProject.com,
who provided much of the inspiration for the icons used in this report.

DATA SOURCES USED IN THIS REPORT
POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United
Nations World Urbanization Prospects, 2014 Revision.
INTERNET USERDATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World
Factbook, January 2015; The Prospect Group; TheChina Internet Network Information Center; TheTelecom Regulatory
Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s
State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from
GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data
from GoogleConsumer Barometer 2014-2015**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent,
VKontakte,LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!,Viber, Baidu, and Snapchat as at January 2016. Social
media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and
gender data extrapolated from Facebook-reported data, January 2016. Thanksto Niki Aghaei for her assistance with
collecting and understanding social media user data for Iran.
MOBILE PHONE USERS,CONNECTIONS ANDMOBILE BROADBANDDATA: Latest reported national data from GSMA
Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan
2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of
the Internet report (Q3 2015); GoogleConsumer Barometer 2014-2015**.
ECOMMERCE DATA: GlobalWebIndexQ4 2015; GoogleConsumer Barometer 2014-2015**.
DIGITAL DEVICE OWNERSHIP DATA: GoogleConsumer Barometer 2014-2015**.
NOTES: ‘Annual growth’figures are calculated using the data we reported in WeAre Social’s Digital, Social & Mobile in
2015 report. * GlobalWebIndex surveys morethan 700,000 internet users aged 16 to 64 ever quarter across 34 countries
around the world, representing 90% of theglobal internet population. ** Google’s Consumer Barometer polls a
nationally representativetotal population (online& offline) aged 16+ in each country surveyed except in Argentina,
Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where thesample base is aged 18+, and
Japan, where thesample base is aged 20+. For more details, see consumerbarometer.com.

IMPORTANT NOTES
We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual
basis, but on occasion we may need to alter or update the information and data contained therein.
To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to
various geographical territories around the world. However, reference to these territories and any
associated elements (including flags) does not imply the expression of any opinion whatsoever on the
part of We Are Social or any of its employees, nor on the part of any of the featured data partners,
nor any of those organisations’ employees, concerning the legal status of any country, territory, city
or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety
of sources, including public and private companies, market research firms, government agencies,
NGOs, and private individuals. We strive to ensure that all data and charts contained in the report
are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor
any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or
assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use
or the results of such use of any information, or represents that its use would not infringe privately
owned rights.
We Are Social will not be liable in respect of any business losses, including without limitation loss of or
damage to profits, income, revenue, use, production, anticipated savings, business, contracts,
commercial opportunities or goodwill as a result of any actions taken based on any of the content
contained within this report.

WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.COM.

WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
WEARESOCIAL.COM

Digital in 2016

In this document

More Related Content

What's hot

Viewers also liked

Similar to Digital in 2016

More from We Are Social Singapore

Recently uploaded

Digital in 2016