Uploaded byRob Wu
Top 10 Tactical Tips for Giving Tuesday Campaigns
The document provides top 10 tactical tips from Rob Wu, CEO of CauseVox, for optimizing fundraising efforts on Giving Tuesday. Key strategies include setting impact metrics, utilizing peer-to-peer fundraising, creating unique campaign elements, and effective social media engagement. Resources and examples are offered to enhance campaigning and maximize donations for social causes.
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Top 10 Tactical Tips for Giving Tuesday Campaigns
- 1. #GIVINGTUESDAY Top 10 TacticalTips for GivingTuesday Rob WU, CEO of CAUSEVOX
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- 3. #GIVINGTUESDAY CAUSEVOX IS CROWDFUNDINGFOR SOCIAL CAUSES
- 4. #GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo fromWorld Bicycle Relief in Sri Lanka
- 5. @robjwu / @causevox What is givingtuesday?
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- 9. @robjwu / @causevox “How do you start a GivingTuesday campaign?” –You
- 10. @robjwu / @causevox –You “We need to take our givingtuesday fundraisinG to the next level!”
- 11. @robjwu / @causevox “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
- 12. #GIVINGTUESDAY Ten things youcan do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
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- 14. #GIVINGTUESDAY Tip #1: SETAn IMPACT METRIC
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- 17. #GIVINGTUESDAY STEPS TO SETTINGAN IMPACT METRIC IDENTIFY UnIT
- 18. #GIVINGTUESDAY STEPS TO SETTINGAN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
- 19. #GIVINGTUESDAY STEPS TO SETTINGAN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
- 20. #GIVINGTUESDAY TIP #2: USEPEER TO PEER FUNDRAISING
- 21. @robjwu / @causevox WHAT IS Peer to Peer Fundraising?
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- 24. @robjwu / @causevox 2x donations with Peer to peer fundraising
- 25. #GIVINGTUESDAY COMPONENTS OF AFUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Press Releases, and Letters Printable Promotional Materials Recognition Tools Fundraising Tips
- 26. #GIVINGTUESDAY TIP #3: Createa campaign specific Facebook page
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- 30. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAILLIST FACEBOOK/GOOGLE GROUP
- 31. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAILLIST FACEBOOK/GOOGLE GROUP bASECAMP
- 32. #GIVINGTUESDAY TIP #4: Havea call to action
- 33. @robjwu / @causevox ONRAMPING yields more results
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- 36. #GIVINGTUESDAY CALL TO ACTIONFRAMEWORK
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- 38. #GIVINGTUESDAY CALLING CALL TO ACTIONFRAMEWORK ACTION
- 39. #GIVINGTUESDAY Tip #5: Createa Unique Hashtag
- 40. @robjwu / @causevox The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
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- 47. #GIVINGTUESDAY TIP #6: POSTTHE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
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- 49. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
- 50. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
- 51. @robjwu / @causevox ENTERTAINING Post
- 52. @robjwu / @causevox ENTERTAINING Post
- 53. @robjwu / @causevox SALESY Post
- 54. #GIVINGTUESDAY TIP #7: PRACTICESOCIAL LISTENING
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- 59. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGSORG NAME KEYWORDS
- 60. #GIVINGTUESDAY TIP #8: Create& Post content
- 61. @robjwu / @causevox Companies that blog get 55% more traffic
- 62. @robjwu / @causevox 36% of consumers say they share content primarily because it promotes causes or issues they care about
- 63. #GIVINGTUESDAY AGILE APPROACH TOCONTENT CREATION POPULATE CONTENT
- 64. #GIVINGTUESDAY AGILE APPROACH TOCONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
- 65. #GIVINGTUESDAY AGILE APPROACH TOCONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
- 66. #GIVINGTUESDAY Tip #9: FOLLOWA STORYLINE
- 67. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community. OVERCOMING THE MONSTER
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- 70. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it. RAGS TO RICHES / REBIRTH
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- 73. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way. QUEST
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- 76. #GIVINGTUESDAY TIP #10: USEGREAT TOOLS
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- 79. @robjwu / @causevox CAUSEVOX
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