Download to read offline
Souyri Minha - Floreal / Master Projet
- 1. Skincare Product Company FLOREAL 27/10/2025- PAO By Minha SOUYRI
- 2. 01 Brief Create acomplete visual identity for a real or imagined entity (company, institution, or professional). Deliver a presentation that clearly explains your concept and design choices. Include: ✿ A mandate page ✿ A comparison with competitors ✿ The logo and its variations ✿ Real life applications 2
- 3. The Brand 02 About: Floreal isa modern cosmetics brand inspired by the purity and elegance of flowers. It promotes natural beauty through eco-friendly, botanical products that balance luxury and sustainability. Goals: ✿ Build a refined, recognizable visual identity. ✿ Reflect values of elegance, nature, and luxury. ✿ Appeal to eco-conscious, design-aware consumers. Design Needs: A complete visual identity. The look should be fresh, organic, and premium, expressing the harmony between nature and cosmetic. 3
- 4. 03 The Logo ✿ Symbol +Brand name ✿ Leaves = eco-friendly & plant base products ✿ Bottle = cosmetic ✿ Stars = elegance 4
- 5.
- 6. Interdictions 05 Floreal Floreal Safezone Move elementsLess than 120 px or 2cm 6
- 7. Design elements 06 Floreal’s visualintegrates simple organic lines and floral-inspired shapes, rounded corners and soft curves. 7
- 8. hex : #b0d23b rgb: 59, 118, 81 cmyk : 74, 24, 73, 8 hex : #3b7651 rgb :176, 210, 59 cmyk : 30, 0, 72, 0 Colors 07 hex : #fefbf6 rgb : 254, 251, 246 cmyk : 1, 1, 3, 0 hex : #323232 rgb : 50, 50, 50 cmyk : 70, 64, 63, 68 8
- 9. Tan Pearl Noteworthy Fonts A BC D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h I j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ( ) & , ; : ? ! 08 Tan Pearl A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h I j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ( ) & , ; : ? ! Title Subtitle Body 9
- 10. Tone of voice 09 Floreal communicateswith a calm, elegant, and eco- conscious voice. ✿ Keywords: natural, refined, sustainable, gentle, sincere ✿ Style: poetic yet simple; focus on sensory experience 10
- 11. 10 Imagery and Photography Floreal’s photographyshould express purity, freshness, and natural femininity. ✿ Soft daylight, warm natural tones ✿ Close-up shots of flowers, skin, and textures ✿ Minimal backgrounds with beige or green hues ✿ Authentic emotion and diversity of models 11
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.