US Winning Innovation Territories Sample PDF Report (Redacted)

US Winning Innovation Territories Sample PDF Report (Redacted)

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  Table of Contents EXECUTIVESUMMARY........................................................................................................................ 6 Graph 1: growing themes, benefits, products and ingredients associated with the Gut Health Maxxing Trend Territory that are already achieving significant volume of conversation, 2023-25....8 Graph 2: growing themes, benefits, products and ingredients associated with the Energy With Stamina Trend Territory that are already achieving significant volume of conversation, 2023-25..10 Graph 3: growing themes, benefits, products and ingredients associated with the Drinks > Food Trend Territory that are already achieving significant volume of conversation, 2023-25 ................12 Graph 4: growing themes, benefits, products and ingredients associated with the Feel Good Treats Trend Territory that are already achieving significant volume of conversation, 2023-25.....14 Graph 5: growing themes, benefits, products and ingredients associated with the Clean, Lean Labels Trend Territory that are already achieving significant volume of conversation, 2023-25 ....16 TREND TERRITORY #1 - GUT HEALTH MAXXING...........................................................................17 Overview ......................................................................................................................................... 18 Associated themes.......................................................................................................................... 21 Associated benefits ......................................................................................................................... 22 Associated ingredients .................................................................................................................... 24 Associated products........................................................................................................................ 25 Innovation inspiration ...................................................................................................................... 27 TREND TERRITORY #2 - ENERGY WITH STAMINA.........................................................................30 Overview ......................................................................................................................................... 31 Associated themes.......................................................................................................................... 34 Associated benefits ......................................................................................................................... 36 Associated ingredients .................................................................................................................... 38 Associated products........................................................................................................................ 40 Innovation inspiration ...................................................................................................................... 42 TREND TERRITORY #3 - DRINKS > FOOD .......................................................................................45 Overview ......................................................................................................................................... 46 Associated themes.......................................................................................................................... 49 2
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  Associated benefits .........................................................................................................................51 Associated ingredients .................................................................................................................... 53 Associated products........................................................................................................................ 55 Innovation inspiration ...................................................................................................................... 56 TREND TERRITORY #4 - FEEL GOOD TREATS ...............................................................................59 Overview ......................................................................................................................................... 60 Associated themes.......................................................................................................................... 63 Associated benefits ......................................................................................................................... 65 Associated ingredients .................................................................................................................... 67 Associated products........................................................................................................................ 69 Innovation inspiration ...................................................................................................................... 70 TREND TERRITORY #5 - CLEAN, LEAN LABELS .............................................................................73 Overview ......................................................................................................................................... 74 Associated themes.......................................................................................................................... 77 Associated benefits ......................................................................................................................... 78 Associated ingredients .................................................................................................................... 80 Associated products........................................................................................................................ 82 Innovation inspiration ...................................................................................................................... 83 NEXT STEPS ....................................................................................................................................... 86 3
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  Know where toactivate now and next within the category and how to win the hearts and minds of consumers These insights draw on Black Swan Data’s social prediction technology to surface detailed opportunity areas (Trend Territories) in the US non-alcoholic beverages category, based on using AI to analyze millions of consumer conversations. Use these insights to: • Discover and prioritize high-potential market opportunities, with 5 key 'Trend Territories' poised for consumer growth and innovation spotlighted. Use metrics to determine which opportunities to act on NOW (within 12 months) and which to prepare for NEXT (1-3 years). • Accelerate and refine the innovation process by leveraging unpromoted social media data as an additional lens, alongside an understanding of consumer needs and the existing innovation landscape. • Support ideation and understand ways to win in the market, with granular detail on the associated factors (themes/benefits/ingredients/products) that drive opportunity areas and offer clear activation points, as well as AI created concepts to inspire innovation and creativity. Opportunities in the US non-alcoholic beverages category Black Swan Data's top 5 Trend Territories for success in US non- alcoholic beverages: 1. Gut Health Maxxing 2. Energy With Stamina 3. Drink > Food 4. Feel Good Treats 5. Clean, Lean Labels 4
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  US non-alcoholic beveragesdataset Timeframe: 1st September 2023 – 1st September 2025 The dataset consists of 31,301,097 consumer conversations. We use a clustering model to objectively ladder up trends from their most granular level into naturally surfacing Trend Territories defined by unprompted consumer conversations. By analyzing only high volume or growing trends, and prioritizing them by their future growth potential, we focus on topics which should be acted on today or planned against for future innovation. Includes: Cocoa Drinks, Coffee, Concentrated Drinks, Carbonated Soft Drinks, Dairy Alternatives, Drink Enhancers, Energy & Sport Drinks, Fermented Drinks, Flavored Drinks, Functional Drinks, Juices, Milk Based Drinks, Protein Shakes, Smoothies, Tea, Water Source: Black Swan Data 5
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  Gut health diversifies:fermented staples, prebiotic sodas and daily tonics turn digestion into a lifestyle choice Gut health has become a lifestyle priority that spans indulgent sodas, fermented classics and functional tonics that fit into daily rituals. https://clients.mintel.com/content/innovation-territories/us-non-alcoholic-beverages-winning-innovation-territories-2026 19