Download to read offline
IKEA Biodiversity in Aquatic Life Campaign
- 1.
- 2. 80% 70 billion Depleting AquaticLife synthetic dyes used within the textile business tons of contaminated water annually due to reduction of light causing oxygen depletion
- 3. Our nature isdying! So lets dye with nature!
- 4. Run off chemicalsfrom dyes used in furnishing textiles Help biodiversity in aquatic life Brief Cause Goal Solution Activist campaign for IKEA with a focus on biodiversity A world where humans and aquatic life live together Raise awareness about water pollution through textile dye Encourage eco-friendly consumption of textile purchases Share DIY dye techniques Inspire consumers on making more sustainable home furnishing decisions 72% of people who think their home helps them live sustainably, feel positive about their current life at home. 2023 Life at Home report
- 5. “Consider dyes, upcycled fabrics,water pollution, and the vibrant impact of natural vs. chemical dyes.” “Empower to live sustainably, create with pride, and shape a beautiful, impactful future.” “Choose natural dyes, conserve water, and live eco-consciously.” IKEA Audience Think Young Adults & Students Young Families DIY Enthusiasts Budget- Conscious Consumer Feel Do - DIY Community - People who like to live sustainably - Young adults who like to crafting/DIY Nights - People who like to connect with nature Defined Campaign Audience
- 6. Ads Naturally Dyed Items Dye Workshops Our Story Offline familyexhibitions, and collaborations with food suppliers, cross-promotional signage. Social media, IKEA website & app, and TV ads for event promotion. Online To Dye For Campaign
- 7.
- 8.
- 9. a life todye for a life to dye for a life to dye for a life to dye for Billboard
- 10.
- 11.
- 12.
- 13. Participation matrix Attendees Materialusage Awareness and impact Surveys Brand sentiment Social media engagement #doordye #todyefor Shares Business Goals Eco-product sales Footfall 1 2 3 4 Key Performance Indicators
- 14.