OMD Signals Reloaded 2025 - Webinar Synopsis.pdf

OMD Signals Reloaded 2025 - Webinar Synopsis.pdf

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  OMD SIGNALS RELOADED 2025 WEBINARSYNOPSIS
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  Signals is OMD’sannual research programme on the cultural and consumer dynamics that will define the coming year, both worldwide and in Greece. It brings clarity to how people’s priorities, aspirations and daily choices are reshaped by an ever-evolving world. Through this work, we distil complexity into straightforward, actionable understanding that keeps our clients aligned with the people they serve. INSIDE SIGNALS RELOADED 2025: MAKING SENSE OF A SHIFTING LANDSCAPE omd Signals Reloaded 2025 2
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  omd Signals Reloaded2025 3 THE SIGNALS THAT MATTER: FOUR SHIFTS TO WATCH IN GREECE Optimized Overload: Rebalancing in a World of Overstimulation Amid constant digital noise, people are reassessing what deserves their attention. The desire for clarity, calm and meaningful human connection becomes central as individuals rethink how they spend their time and energy. Everyday choices, from media habits to lifestyle priorities, are being filtered through the lens of intentionality. Ethical Evolution: The Rise of Everyday Ethics Ethical expectations no longer sit at the periphery; they shape how people judge organisations. Greater transparency makes it harder for brands to rely on declarations alone, as consumers increasingly value authenticity, integrity and consistency between words and actions. In a climate of uncertainty, honesty emerges as a core cultural value. Experiential Living: Experiences as Emotional Capital People are shifting from material accumulation to experiences that feel immersive, memorable and emotionally resonant. They seek moments that offer presence, inspiration and a sense of personal fulfilment. Whether digital or physical, experiences now serve as markers of identity and sources of connection. Creator Culture: The Age of Authentic Creators Influence is decentralising. Instead of large, polished personalities, audiences gravitate toward smaller, more relatable creators who speak with sincerity and share real-life experiences. Online communities form around shared passions rather than popularity, reinforcing a cultural shift toward originality and emotional honesty.
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  THANK YOU FORYOUR INTEREST IN SIGNALS RELOADED 2025. IF YOU WOULD LIKE TO EXPLORE THE FULL FINDINGS, DEEPER CULTURAL INTERPRETATIONS OR TAILORED IMPLICATIONS FOR YOUR CATEGORY OR BRAND, WE WOULD BE DELIGHTED TO CONTINUE THE CONVERSATION THROUGH A ONE-TO-ONE SESSION.