ATTENTION - PART 1.pptx cognitive processes -For B.Sc I Sem By Mrs.Shilpa Hotakar
bsc nursing applied psychology Unit 6 Cognitive processes-Attention Introduction meaning definition Types of attention and factors/determinants of attention
ATTENTION
īĩ Attention meansfocusing your mind on one thing at a time.
When you pay attention, you notice one object or idea clearly
and ignore other things around you.
Example:
īĩ When a nurse listens carefully to a patientâs complaint, she
focuses only on the patient and ignores the noise in the ward.
This is attention.
3.
Definitions
īĩ Sharma R.N.(1967)
âAttention is a process which compels the individual to select a particular
stimulus according to his interest and attitude from among the many stimuli
present in the environment.â
īĩ He says that attention helps a person pick one important thing from the
many things happening around them.
We choose based on interest and need.
īĩ Example:
A mother hears her baby crying even in a noisy market because it is
important to her.
4.
Definitions
2. Dumville (1938)
īĩâAttention is the concentration of consciousness upon one object rather
than upon another.â
īĩ He says attention is concentrating your mind on one object and not
on others.
īĩ Example:
While reading, if you focus only on the book and not on the TV sound,
that is attention.
5.
TYPES OF ATTENTION
Thereare two main types of attention:
Voluntary Attention (Volitional) â needs effort
Involuntary Attention (Non-Volitional) â happens automatically
1. VOLUNTARY ATTENTION (Volitional Attention)
This type of attention needs conscious effort and willpower.
You force yourself to pay attention.
Examples:
īĩ Studying for an exam
īĩ Solving a math's problem
īĩ Listening to a boring lecture with effort
6.
Voluntary attention hastwo subtypes
a. Implicit Volitional Attention
īĩ Only one act of will is needed.
īĩ Small effort is enough to pay attention.
Example:
A teacher gives homework and says,
âIf you donât complete, you will be punished.â
The child immediately pays attention and finishes the work.
7.
Voluntary attention hastwo subtypes
b. Explicit Volitional Attention
īĩ Needs continuous and repeated effort.
īĩ Hard work and strong willpower are required.
Example:
Studying seriously during exam days to get good marks.
You keep pushing yourself to stay focused.
8.
2. INVOLUNTARY ATTENTION(Non-Volitional
Attention)
īĩ This type of attention happens without effort.
We automatically focus due to strong stimuli or emotions.
Examples:
īĩ Turning your head when you hear a loud sound
īĩ Looking at bright lights
īĩ Noticing strong smell suddenly
9.
INVOLUNTARY ATTENTION HASTWO SUBTYPES:
a. Enforced Non-Volitional Attention
Attention occurs because of instincts such as curiosity, fear, hunger, etc.
No conscious effort is needed.
Example:
You immediately look when you hear a sudden noise because of curiosity.
10.
INVOLUNTARY ATTENTION HASTWO SUBTYPES
b. Spontaneous Non-Volitional Attention
īĩ Attention occurs because of sentiments or emotions.
īĩ We naturally pay attention to things we love or care about.
Example:
A mother immediately notices her baby crying.
A person automatically listens when someone talks about a topic they
love.
11.
DETERMINANTS OF ATTENTION
Determinantsof attention are also called:
īĩ Factors that arouse attention
īĩ Conditions that help us focus
īĩ Factors that capture and hold attention
īĩ These factors help a person notice, select, and focus on a particular
stimulus.
12.
They are groupedinto two types:
I.EXTERNAL FACTORS
These are factors outside the person, present in the environment.
1. Nature of Stimulus
Some stimuli naturally attract more attention than others.
Pictures attract attention more than words.
Human pictures (beautiful women or handsome men) attract more attention
than pictures of animals or objects.
Colors and sounds attract more attention compared to other sensations.
13.
I.EXTERNAL FACTORS
2. Intensityof Stimulus
Stronger or more powerful stimuli attract more attention.
Examples:
īĩ Loud sound
īĩ Bright light
īĩ Strong smell
These grab our attention faster than weak, dull, or soft stimuli.
14.
I.EXTERNAL FACTORS
3. Sizeof Stimulus
Larger things usually attract more attention than smaller ones.
Examples:
īĩ A large poster grabs more attention than a small paper.
īĩ A small object placed on a large, blank background also gets noticed
easily.
15.
I.EXTERNAL FACTORS
4. Contrast,Change, and Novelty
a. Contrast
īĩ Something different from its surroundings gets noticed quickly.
Example:
A student wearing a red dress in a class of white uniforms.
b. Change
īĩ We notice something when it changes from routine.
Examples:
īĩ We usually donât notice a clockâs ticking, but when it suddenly stops, we notice it.
īĩ A change in room temperature or lighting gets your attention immediately.
īĩ Anything that breaks the regular pattern attracts attention.
16.
I.EXTERNAL FACTORS
c. Novelty
Newor unusual things easily attract attention.
Novelty means something new, fresh, or different.
Examples:
īĩ A new building
īĩ A new teacher entering the classroom
īĩ A unique hairstyle
īĩ A newly introduced piece of hospital equipment
īĩ The brain quickly focuses on new things because they stand out.
17.
I.EXTERNAL FACTORS
5. Locationof Stimulus
Where the stimulus is placed also affects how much attention it receives.
Things placed directly in front of our eyes are noticed more easily.
Examples:
īĩ Advertisements on the front page of a newspaper catch more attention
than those inside.
īĩ Ads placed on the top half of any page attract more attention than those
at the bottom.
īĩ Notice boards placed at eye level are read more often
18.
I.EXTERNAL FACTORS
6. Repetitionof Stimulus
īĩ When something is shown or heard again and again, it captures attention
more effectively.
Examples:
īĩ A misspelled word repeated twice in a paragraph is more likely to be
noticed.
īĩ Repeated announcements in hospitals (âPlease maintain silenceâ) get
attention.
Important Note:
īĩ Too much repetition can cause boredom, and people may start ignoring it.
īĩ So repetition should be used wisely.
19.
I.EXTERNAL FACTORS
7. Movementof Stimulus
Moving objects attract attention faster than still ones.
Examples:
īĩ Television and cinema screens hold our attention for a long time
because the images keep moving.
īĩ A flying bird is noticed more quickly than a bird sitting still.
īĩ A rotating fan attracts attention more than a stationary one.
īĩ Movement naturally draws our eyes toward it.
20.
I.EXTERNAL FACTORS
8. DefiniteForm of the Object
īĩ Objects that have a clear, sharp, well-defined shape attract more
attention than objects that are unclear or vague.
īĩ Our eyes easily notice things that have clear boundaries.
Examples:
īĩ A neatly drawn shape (circle, square) attracts more attention than a
blurred or unclear shape.
īĩ A figure is noticed more quickly than the background behind it.
(Example: A person standing in front of a wall is noticed more than the wall
itself.)
21.
I.EXTERNAL FACTORS
9. Isolationof Stimulus
īĩ When something is separate or stands alone, it catches attention
faster.
Examples:
īĩ A student sitting alone in a corner is noticed first in a classroom.
īĩ A single red flower in a vase of white flowers quickly grabs attention.
īĩ A single word highlighted in yellow gets noticed immediately.