Lesson Objective:
Lesson Objective:
Understandthe meaning of material self.
1.
Discuss the concept of materialism.
2.
Elaborate on the interrelationship between
consumer culture and the material self.
3.
Appreciate unique ways to attain happiness.
4.
William
William
James
James
Harvard Psychologist inthe late
19th century
He wrote “The Principles of
Psychology” which stated that
Understanding the Self can be
explained through:
- It’s constituents
- The feelings and emotions they
arouse
- Actions to which they prompt
5.
Material
Material
Self
Self
According to WilliamJames,
pertains to the objects, places, or
even people which have the label
“mine”.
These are the tangible things that
give us a sense of self or identity.
It is composed of our possessions
which are viewed as our extended
self
Consists of the body, clothes,
family and home
Body
Body
Innermost layer ofthe material self as
we invest most of the time on our body
We make sure that our bodies are
healthy and every parts of our body
functions well
Examples:
- Diet
- Exercise
- Insurance
8.
Clothes represent theself and
personality
We invest on the things that we wear
A factor of consumer decisions in the
apparel industry
Examples:
Clothes
Clothes
- Following a trend in social media
- Wearing the style that fits you
9.
People that aperson is emotionally
and psychologically connected
Can affect the development of one’s
self and identity
Can affect our choices, career paths,
and become our inspiration.
Example:
Family
Family
- The success of a family member
causes us to feel their victory as if
we are the one holding the
trophy.
10.
The place whereaspects of your life
are developed
Experiences in our home shaped our
values and beliefs as we grow old
A place we feel comfortable in
Example:
Home
Home
- Praying before eating is a
must inside the household
11.
Extended
Extended
Self
Self
Includes all ofthe people, places,
and things that we regard as “ours”
To tell if an entity is part of the self,
examine the emotional investment
and actions given towards it
Example:
- We give our pets care and
attention to make certain that
they are always healthy.
It is allegedthat material possessions provide
these individuals with a feeling of security as their
money and property provide them with tangible
assets.
It is alleged that wealth gives them a sense of
well-being as they alleged that this material
wealth provides them with happiness.
It is alleged that material wealth boosts their
self-esteem and self-confidence as they believe
that they possess those assets that not everybody
has.
It is alleged that cherished wealth provides an
individual with more friends and relationships
through greater interaction.
Can be usedas status symbol
Expensive possessions may
make people conclude a high
social status
Helps in improving the self
esteem and confidence of one
person
Reflection of hardwork and
success
Material
Material
Possessions
Possessions
16.
The more material
possessions,the more
acceptance and approval
from other people
Example:
Material
Material
Possessions
Possessions
- A person is perceived as
rich because he/she owns
multiple properties and
cars.
Is the importancepeople give to
material possessions
Mass Media greatly affects our desire
for material things
Being Materialistic means having
high level of materialism
Loss of material possessions may lead
to anxiety, insecurity, depression and
other negative effects.
Materialism
Materialism
19.
NEEDS - thingsfor
survival
WANTS - things that
we desire but is not
necessarily needed
Materialism
Materialism
20.
Influences how an
individualchooses to but
the things they need and
the things they want
Self and
Self and
Identity
Identity
Defined as thecharacteristics
that determine and reflect
how consumers make choices
with regard to buying
patterns and consumption
behavior.
Personality traits of each
individual influences the
pattern of consumer
purchase.
Consumer
Consumer
Personality
Personality
23.
A culture focusedon the
purchase and consumption of
goods and services in society.
Describes a lifestyle that is
hyper-focused on spending
money to buy material or goods.
NECESSITY
considered the mother of
consumption
Consumer
Consumer
Culture
Culture
The human desireto own
and obtain products and
goods excess of one's basic
needs.
A theory which tells that a
country who consumes goods
and services in large
quantities will be better off
economically.
Consumerism
Consumerism
The psychological dysfunction
orimpairment in functioning
caused by strong desire of
material possessions.
Characterized as obsessions in
shopping and buying
behaviors that can cause
negative consequences
Compulsive
Compulsive
Buying
Buying
Behavior
Behavior
Learn to shareyour blessings no matter
how simple it is;
1.
Improve your self-esteem and self-worth
by engaging in worthwhile activities;
2.
Learn to communicate and relate with
people around you;
3.
Take time to appreciate the beauty of life
and God’s creations;
4.
Be grateful to those who compliment you
by returning the favor;
5.
Ways to attain happiness
Ways to attain happiness
30.
6. Focus onyour strengths and not on your
flaws;
7. Stop projecting on media accounts about what
you have and others do not;
8. Learn to let go of things that are not
significantly needed;
9. Develop a mantra to counter the negativity
entering your thoughts; and
10. Stop brewing on negativity and on hurtful
past. Focus on the future and what you can do
to be productive and happy.
Ways to attain happiness
Ways to attain happiness
A Harvard Psychologist
AHarvard Psychologist
who wrote the " The
who wrote the " The
Principles of Psychology"
Principles of Psychology"
_______ _____
_______ _____
33.
A Harvard Psychologist
AHarvard Psychologist
who wrote the " The
who wrote the " The
Principles of Psychology"
Principles of Psychology"
_______ _____
_______ _____
William James
William James
34.
The innermost layerof
The innermost layer of
the material self
the material self
____
____
35.
The innermost layerof
The innermost layer of
the material self
the material self
____
____
Body
Body
Reflection of hardwork
Reflectionof hardwork
and success
and success
________
________
__________
__________
Material
Material
Possession
Possession
38.
Human desire toown and
Human desire to own and
obtain products and
obtain products and
goods excess of one's
goods excess of one's
basic needs
basic needs
___________
___________
39.
Human desire toown and
Human desire to own and
obtain products and
obtain products and
goods excess of one's
goods excess of one's
basic needs
basic needs
___________
___________
Consumerism
Consumerism
40.
The importance people
Theimportance people
give to material
give to material
possessions
possessions
___________
___________
41.
The importance people
Theimportance people
give to material
give to material
possessions
possessions
___________
___________
Materialism
Materialism
42.
A culture focusedon the
A culture focused on the
purchase and
purchase and
consumption of goods and
consumption of goods and
services in society
services in society
________
________ _______
_______
43.
A culture focusedon the
A culture focused on the
purchase and
purchase and
consumption of goods and
consumption of goods and
services in society
services in society
________
________ _______
_______
Consumer Culture
Consumer Culture