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Media Pitch = The Western Standard.pptx
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- 2. Proposal: Purpose • Themagazine’s main purpose is to promote new Western film productions, including the creator’s own projects. • It aims to develop interest and a deeper connection to the Western genre among people in North London. • These insights will present the story of the Western genre from multiple perspectives. • Readers will gain first-hand opinions and experiences from those directly involved in Western film production.
- 3. Proposal: Form • Themagazine will feature a consistent colour scheme throughout all pages. • Each issue’s colour scheme will relate to the film being advertised. • The purpose of the colour scheme is to attract consumer interest and increase engagement with the magazine. • The magazine name will appear in a large, bold, western-style font. • Additional film context will be presented in smaller text below the main title.
- 4. Purpose: Genre • Westernbased genre • Heavy influences from both old and modern western productions • History of western • Detail of western films • Western classics • Contemporary and traditional films and comparisons
- 5. Content • Readers willgain first-hand opinions and experiences from those directly involved in Western film production. • In-depth features and interviews from famous names in the industry • Western related articles • Recommendations • New western film releases • Price = £12
- 6. Film release idea/NorthLondon independent company Film release idea: 1800 • A young man who lost it all in the amidst of a ruthless war finds himself a ticket to revenge through hardship and struggle • The story will highlight the reality of topics such as violence, stereotypes and racism in western times, as well as London North Studios • My film will be promoted with London North Studios • We will collaborate in order to produce a fascinating western filled with action, suspense and uprising
- 7. Film festival BFI &London Film Festival • Useful/effective form of advertisement • Great chance to stand out amongst competition • Initial steps to gain a reputation • Key for inspiration (from others to us and us to others)
- 8. Target Audience • Beginnerfriendly: Designed to be accessible for newcomers • Appeal to casual readers: Also suitable for those with only a basic idea of the Western genre • Inclusive content: Aims to educate and engage both dedicated fans and curious beginners • Influences young film makers to chase their dreams • Film target audience = 15 year olds and above
- 9. Streaming Services • AmazonPrime Video will stream and promote the film • Reason: Amazon Prime has few Westerns, so the film will stand out and attract frequent users • WING (smaller platform) will also promote the film on a smaller scale • Goal of WING promotion: Expand the film’s visibility beyond a local audience and build early interest in future Western projects
- 10. Budget/Resources & Personnel • cameras- will get the images for my magazine • SD cards - to save my photos and have enough storage for retakes • photographer - for my photos to be taken professionally • costume designers - so that the outfits the actors are wearing are genre accurate and detailed • actors/directors - for interviews/for photos • interviewers - to interview mainstream celebrities and have their input on the magazine • computers/tools for editing - so that editing is done to the best standard possible • an editing specialist - editing has to be done by a professional for a better look • a place/studio to shoot in - a studio where the operation an be run for the week
- 11. Distribution • Print distribution:Nationwide bookstores, online orders, and subscriptions • Delivery: Physical copies sent anywhere for reader convenience • Event presence: Copies available at film events, film colleges, and key retailers • Digital version: Accessible on all devices • Online promotion: Social media marketing and email newsletters • Digital platforms: Available through services like Apple News • Goal: Reach both traditional print readers and a broader digital audience
- 12. Marketing methods • Magazinecontent focus: Upcoming western films, genre history, exclusive interviews with stars and filmmakers • Social media strategy: Use Instagram, TikTok, and YouTube for behind-the- scenes clips, interview teasers, and cinematic visuals • Influencer collaboration: Partner with film influencers and western fan communities to build online hype • Event promotion: Feature the magazine at film festivals and through cinema partnerships • Traditional marketing: Printed posters and ads in theatres showing western releases • Overall approach: Blend modern digital marketing with classic in-person promotion to reach fans by all means
- 13. Fonts: Front Cover •It instantly communicates the Western theme, using bold, decorative lettering traditionally seen in saloons, ranch signs, and old posters. • Its vintage style reinforces authenticity, helping readers feel immersed in the world of cowboys, frontier towns, and classic Western storytelling. • The bold, eye-catching design makes it perfect for headlines and section titles, ensuring key content stands out and draws attention. • It carries cultural familiarity, as the style is strongly associated with Western films, events, and historical imagery-making the genre instantly recognisable. • It balances style with readability, keeping the magazine visually engaging while still being clear and accessible to all readers.
- 14. Fonts: Body Copy •“TEXAS TANGO” font is bold, confident, and stylish • Inspired by branding irons and classic Western signage • Balances historical Western style with a modern look • Appeals to both traditional and contemporary audiences • Conveys strength and charm, celebrating Western culture • Easily legible
- 15. Fonts: Cover Lines •“COWBOY MOVIE” font reflects the rugged Old West style • Distressed, bold lettering evokes saloon signs and wooden posters • Creates an authentic, dusty, frontier atmosphere • Captures themes of adventure and Western history • Ideal for a Western magazine, setting a nostalgic and cinematic tone
- 16. Moodboard • The moodboardcaptures the essence of a Western magazine through cohesive colour, theme, and atmosphere. • Warm, earthy tones (dusty browns, deep reds, golden yellows) evoke the rugged American frontier. • These elements represent freedom, resilience, and adventure. • The mix of classic and modern portrays bridges to traditional and contemporary Western styles.
- 17. Front Cover • Visiblemasthead with very western- themed font • Three cover lines highlighting new articles within the western film industry • Feature mention underneath main image • Large eye-catching image in the centre • Social media platforms advertising • Streaming services • Bar code
- 18. Double Page spread •Eye-catching title • Image details/credits • Many text boxes for very clear information and to inform a reader of all aspects regarding upcoming productions • quote(s) from main figures of production and those involved
- 19. Article ideas • Womenin the Wild West - First hand interviews and input from female actresses who have made a name for themselves by performing in the western industry • The evolution of Western – a timeline-style feature explaining hoe the western genre has developed overtime in terms of production, story line, actors ,etc • Mind of a gunslinger – exclusive interviews with big directors in the western industry • Rewriting the frontier – a guide for young film aficionados to blend the traditional western themes with modern production techniques
- 20. Existing Competition –EMPIRE EMPIRE Magazine: • Features a variety of films genres but has a very strong suit for westerns • Recognised and appreciated worldwide • Works with many studios and directions to have exclusive information and interviews with famous figures in the western industry • Massive presence online, especially on social media
- 21. • Can havea great social impact on peoples views of my film production • Trustworthy reputation • Very good online and physical western publications • Established brand power, can overshadow an upcoming magazine Existing Competition - Entretainment Entretainment: