Media in class pitch presentation - Lexie Parkus

Media in class pitch presentation - Lexie Parkus

• 1.
  Film Magazine Pitch ByLexie Parkus
• 2.
  A brief overviewof my idea
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  Purpose: • Inform myreader: oHow each director uses their specific style oAnalysis of how the directors portray certain themes and storylines in their projects oHow and why their specific style works well oWill include places in the film industry that are offering work experience to young people • Entertain the reader by giving them information about the movie style that the director uses in an entertaining way • To promote a new film release • To bring attention to new and upcoming movies that are similar to the style of the featured director
• 4.
  Genre and Form: •Directorial magazine, which focuses on directors who have a very specific style that is used in almost every one of their projects. o However, this would change with each magazine issue released • 50 pages in each issue o Internal pages will be matte and the front and back covers will be glossy • Price: o £6.99 printed, £4.99 online o £59.99 annual subscription offer (only available online) o Option to subscribe for a free newsletter
• 5.
  Content: • Analysis offeatured director's movies and style • Reviews from viewers • Interview with the director to talk about new or upcoming projects that they are working on • Work experience offers for young people who want to go into the film industry • Promotion of independent films that are similar to the featured director's style
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  New film releaseand North London independent company: • The new film that my magazine will be promoting is called 'The House on Wisteria Row' • It is a short, mystery film that is produced by North Harley Films
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  Target audience: • Primary: oTeenagersbetween the ages of 14-20, especially if they would like to work in the film industry • Secondary: oNot specific since the featured director changes with each magazine release
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  Streaming services: • Existing: oNetflix •New: oMovieBees
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  Personnel: • Copy editor •Journalists • Photographers • Models / featured directors • Photo editor • Graphic designer • Advertisement manager • Social media manager • Production manager
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  Resources: • Cameras • Lights •Camera tripods • Editing software • Design software • Computers • Printers • SD cards
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  Budget: My budget is£20,000. The total costs of the resources, personnel, and others add to be £18,414.08, which leaves me with a contingency of £1585.92, which is useful if anything were to go wrong, or if anyone / anything was to be needed for an
• 12.
  Distribution: • Supermarkets • Localnewsagents • Some cinema chains in North London • Will be available internationally but only in digital form
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  Marketing methods: • Socialmedia apps: oInstagram oTikTok oYouTube • Cinema chains: oEveryman – as there are many located in North London • Billboards in the London Underground • North London film festival – Collective Film Festival
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  Title and Font: •The title of my magazine is 'Director's Cut' • I have chosen this font because it is eye-catching and may stand out against other magazine covers
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  Sketched Layouts: FrontCover • Masthead – biggest font on the page, draws attention to it, positioned at the top • Puff – brings attention to what is in it • Z pattern – shows how we read the text meaning people will read the coverlines • At the bottom of the page, in between the QR and Barcode are the links to the website, Instagram, and TikTok pages
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  Sketched Layouts: DoublePage Spread • Article title is at the top and the biggest font on the page. • There is no writing in the gutter line to ensure that it can be read properly • Images all link to the article
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  Font Styles: • ArticleTitle • Coverlines: • Body copy:
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  Article ideas: • Analysisof the featured director's movies and style • Reviews of their movies • Interview with the featured director to talk about any new or upcoming projects that they have • What has inspired the director to make their movies in their specific style • Work experience offered for young people that want to go into film making and directing • Movies by independent companies that are similar to the featured director's
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  Mood board:
• 20.
  Existing examples ofmagazines in competition: There is a gap in the market for director-based magazines, meaning there are no magazines that mine is directly in competition with. However, it is still in competition with other film magazines, as most film related magazines have similar article topics. • Empire: • Includes similar articles, such as reviews and interviews with directors • Also includes interviews with actors and movie news. • £59.99 annually – 13 issues • Total film: • Includes in depth articles on major films, movie news, reviews of new releases, star interviews, on set reports, and a home entertainment guide • £50.49 annually - £3.99 each • No printed magazine released anymore