Digital Transformation goes faster and faster – help is needed for humans.
HUMANS CANNOT BE TRANSFORMED!
Jos Voskuil
www.virtualdutchman.com
PLM Road Map & PDT Europe 2025
PLM’s Integral Role in Digital Transformation From Strategy to Execution
Elevating PLM to an Enterprise Business Solution,
the PLM Professional’s Road Map to Success
5 & 6 November
Three major transformations impacting society
• The Agricultural (r)evolution
Thousands of generations
• The Industrial revolution
Two perhaps three generations
• The Knowledge revolution
Less than a generation !
The Knowledge Revolution (20th Century - Present)
Computers
Internet
Connectivity
Automation
NOW: AI
Less than a generation !
Warning: The Limbic System is still driving us
• Individual survival
• Short term
• Fear of losing is stronger
than desire for new
• Thinking fast
From Digitization to Digitalization – a transformation
From Digitization to Digitalization – a transformation
enabled
by AI
< 2015 > 2015 - Now Soon
COORDINATED
LINEAR – DOCUMENT-DRIVEN
The coordinated approach – my observations
✓ PLM – there is a logical order
✓ PLM – it is a lot about technology
✓ PLM – a System of Record
✓ PLM – the Single Source of Truth?
Success depends on:
• People expectations, Usability,
Politics & People
• Being aware of the need to share
• Being motivated by incentives to share
We need the coordinated approach as a baseline!
✓ Don’t change your PLM
infrastructure radically
✓ (Human) Interfaces
between disciplines/systems
✓ There is always legacy
Change is needed – when?
• Competition
• New generation workforce
• Sustainability
A challenge without a burning platform
No bold decisions!
CONNECTED
Starting the connected approach: 2018 till now
✓ From ownership to
accountability of data
✓ Fast – close to real-time
✓ Foundation for Digital
Thread and Digital Twin
However:
• Legacy, Legacy, Legacy
• We are not there yet …….
• Completeness of technology, skills, matching organization
The connected approach is a real business transformation
✓ Introducing Systems of Engagement
✓ Federation of connected platforms
✓ Nearest Source of Truth and Single Source of Change
However:
• It does not happen (fast)
Legacy, Legacy, Legacy
• It is not easy – ontologies,
semantic technologies?
+ Sustainability as a driver:
regulations, materials scarcity,
Product Service System (new business models)!
AI – enabled
And now : AI – enabled support for PLM
✓ AI – agents
✓ Automation and Augmentation
✓ Combines the Coordinated
and Connected approach
✓ Breaks down all the information
siloes
However, success depends on:
• Data quality
• People skills
• The business case(s)
beyond the hype
AI – enabled support for PLM – a human transformation!
✓ System of Intelligence
✓ Less dependency on the human
brain as knowledge repository
✓ The most likely Truth
However, success depends on:
• Business transformation,
must be driven by people
• The challenge for AI:
– to assist in reasoning!
This creates stress in our society
#1 Stay relevant
What and where is your human added value?
Companies will increasingly develop
into skills-based organizations!
• The T-based profile
• Human relations are crucial
• Be an optimist!
In PLM terminology: a Solution Architect
#2 be ready for uncertainty
Fixed job profiles will become
less important did you learn in
school and what do you still benefit
from?
• Is your company’s business model
under pressure?
• Understand your passion and
strengths – think about your
personal future.
#3 be a positive, curious team player
Embrace lifelong learning driven by curiosity
• Including re- and upskilling,
• Individual resilience.
• The ability to work in a team
As a company – take care of your valuable
resources → the people. Therefore:
Enable them to learn – Google Fridays ?
Force yourself to learn - ½ day per week? Gothenburg – 2022
“A 21st century skill”
BONUS for companies: Don’t aim for perfectionism
• Don’t jump on a total new solution
MVP instead of POC & Waterfall
Learning instead of testing!
• Focus on expected business value
not necessarily efficiency
• Aim for a direction, there is no
fixed point at the horizon.
“We can’t stop the bus, but we can steer it.”
Dario Amodei
Connect with the right people, be curious and enjoy the journey!

Humans cannot be transformed but we can help them - PLM Roadmap PDT Europe 2025.pdf

  • 1.
    Digital Transformation goesfaster and faster – help is needed for humans. HUMANS CANNOT BE TRANSFORMED! Jos Voskuil www.virtualdutchman.com PLM Road Map & PDT Europe 2025 PLM’s Integral Role in Digital Transformation From Strategy to Execution Elevating PLM to an Enterprise Business Solution, the PLM Professional’s Road Map to Success 5 & 6 November
  • 2.
    Three major transformationsimpacting society • The Agricultural (r)evolution Thousands of generations • The Industrial revolution Two perhaps three generations • The Knowledge revolution Less than a generation !
  • 3.
    The Knowledge Revolution(20th Century - Present) Computers Internet Connectivity Automation NOW: AI Less than a generation !
  • 4.
    Warning: The LimbicSystem is still driving us • Individual survival • Short term • Fear of losing is stronger than desire for new • Thinking fast
  • 5.
    From Digitization toDigitalization – a transformation
  • 6.
    From Digitization toDigitalization – a transformation enabled by AI < 2015 > 2015 - Now Soon
  • 7.
  • 8.
    The coordinated approach– my observations ✓ PLM – there is a logical order ✓ PLM – it is a lot about technology ✓ PLM – a System of Record ✓ PLM – the Single Source of Truth? Success depends on: • People expectations, Usability, Politics & People • Being aware of the need to share • Being motivated by incentives to share
  • 9.
    We need thecoordinated approach as a baseline! ✓ Don’t change your PLM infrastructure radically ✓ (Human) Interfaces between disciplines/systems ✓ There is always legacy Change is needed – when? • Competition • New generation workforce • Sustainability A challenge without a burning platform No bold decisions!
  • 10.
  • 11.
    Starting the connectedapproach: 2018 till now ✓ From ownership to accountability of data ✓ Fast – close to real-time ✓ Foundation for Digital Thread and Digital Twin However: • Legacy, Legacy, Legacy • We are not there yet ……. • Completeness of technology, skills, matching organization
  • 12.
    The connected approachis a real business transformation ✓ Introducing Systems of Engagement ✓ Federation of connected platforms ✓ Nearest Source of Truth and Single Source of Change However: • It does not happen (fast) Legacy, Legacy, Legacy • It is not easy – ontologies, semantic technologies? + Sustainability as a driver: regulations, materials scarcity, Product Service System (new business models)!
  • 13.
  • 14.
    And now :AI – enabled support for PLM ✓ AI – agents ✓ Automation and Augmentation ✓ Combines the Coordinated and Connected approach ✓ Breaks down all the information siloes However, success depends on: • Data quality • People skills • The business case(s) beyond the hype
  • 15.
    AI – enabledsupport for PLM – a human transformation! ✓ System of Intelligence ✓ Less dependency on the human brain as knowledge repository ✓ The most likely Truth However, success depends on: • Business transformation, must be driven by people • The challenge for AI: – to assist in reasoning! This creates stress in our society
  • 17.
    #1 Stay relevant Whatand where is your human added value? Companies will increasingly develop into skills-based organizations! • The T-based profile • Human relations are crucial • Be an optimist! In PLM terminology: a Solution Architect
  • 18.
    #2 be readyfor uncertainty Fixed job profiles will become less important did you learn in school and what do you still benefit from? • Is your company’s business model under pressure? • Understand your passion and strengths – think about your personal future.
  • 19.
    #3 be apositive, curious team player Embrace lifelong learning driven by curiosity • Including re- and upskilling, • Individual resilience. • The ability to work in a team As a company – take care of your valuable resources → the people. Therefore: Enable them to learn – Google Fridays ? Force yourself to learn - ½ day per week? Gothenburg – 2022 “A 21st century skill”
  • 20.
    BONUS for companies:Don’t aim for perfectionism • Don’t jump on a total new solution MVP instead of POC & Waterfall Learning instead of testing! • Focus on expected business value not necessarily efficiency • Aim for a direction, there is no fixed point at the horizon. “We can’t stop the bus, but we can steer it.” Dario Amodei
  • 21.
    Connect with theright people, be curious and enjoy the journey!