Brand Mania english project 2024-25 cbse

Brand Mania english project 2024-25 cbse

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  VELAMMAL HEXUS Senior SecondaryCompartment (2O25—26) English Holiday Homework Project Brand Mania and Teenagers Submitted by: Harshith N Class: XII Section: {Write full school address as required}
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  Name : Harshith N RolI No.: CIass: XII Section:H Prepared By: Harshith N Subm itted To: Insert stu dent p hoto here STUDENT DETAILS Project Title: Brand Mania and Teenagers
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  Acknowledgement I would liketo express my sincere gratitude to my English teacher for giving me the opportunity to work on this project titled "Brand Mania and Teenagers." This project helped me explore how brands influence the lifestyle, identity, and choices of today's youth. I also thank my parents, friends, and the individuals I interviewed for sharing their views and experiences. This project has enriched my understanding and improved my research and analysis skills. Finally, I am grateful to my school, Velammal Nexus, for providing the resources and supportive environment to complete this project successfully.
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  Certificate This is tocertify that Harshith N, a student of Class XII, has successfully completed the English project titled "Brand Mania and Teenagers" for the academic year 2025-26 under the guidance of the English Department. The project is original and has been completed as per the guidelines provided. Teacher's Signature: Date:
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  Objectives of theProject & To understand what brand mania means and how it affects teenagers. ^C^ To analyse why teenagers prefer branded products over non-branded alternatives. #b To study the psychological and social factors behind brand popularity. To explore the influence of peers, celebrities, and social media on brand choices. To collect opinions through interviews and surveys. To highlight the positive and negative impacts of brand obsession on teens. 9 To suggest ways to develop healthy and responsible buying habits.
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  Introduction to BrandMania @ Globalisation and digital media have made our world highly brand-centric. 6 Brand Mania: strong attraction/obsession toward brands (clothing, gadgets, shoes, accessories, food). % For teenagers, brands act as symbols of identity, confidence, and social status.
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  What Makes BrandsAttractive to Teenagers? Teens seek identity, self-expression, and acceptance; brands help signal these. @ Logos and trending products convey style and belonging. Popular brands (e.g., Nike, Adidas, Apple, Zara, H&M, luxury labels) are seen as cool and modern. @ Belief that branded items improve personality and boost confidence. @ Marketing: catchy ads, celebrity endorsements, and social media create excitement. ¥t Influencers' reels and posts increase desirability and perceived quality.
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  Peer Pressure andSocial Influence Peer groups heavily shape teen choices. Matching friends' shoes, phones, and outfits becomes a norm. & Fear of judgement or exclusion for wearing non- branded items. A Social media amplifies trends and FOMO. Constant online comparison increases desire for expensive items.
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  Role of Celebritiesand Influencers Celebrity endorsements build trust and aspiration among teenagers. Influencers on Instagram/YouTube act as trendsetters for teens. Viral posts can spark sudden demand for sneakers or gadgets. Micro-influencers impact niche communities and local trends.
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  Economic Effects ofBrand Mania • • Teens may pressure parents to buy costly branded products. Overspending of pocket money or savings is common. Can cause financial stress within families. Positive side: brands drive higher quality and innovation. •• Better products and variety enter the market.
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  Positive Impacts Improves confidenceand self-expression. Increases awareness of global fashion and technology. Encourages high-quality product manufacturing. Helps students participate in social trends.
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  Negative Impacts N Createsunnecessary financial burden on teens and their families. ^ ^ Increases comparison, jealousy, and peer pressure among teenagers. Leads to materialism and shallow judgement based on appearances. *? Reduces appreciation for non-branded but useful products. Causes addiction to shopping and constant trend-chasing behavior.
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  Questionnaire (For Interview) Respondent details:Name, Phone, Email 4 8 1 @ Do you prefer branded or non-branded products? Why? 2 @ Which brands do you use the most? 3 UI Does social media influence your brand choices? Do you feel pressured by friends to buy branded items? 5 @ Do you believe brands improve confidence? 6 m How often do you purchase branded clothes/shoes/gadgets? 7 BE Are branded products worth the price? Do celebrities influence your buying decisions? 9 s6 Have you ever bought a brand just to fit in? 10 ono Do you think brand mania is good or harmful?
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  Report of the Interview Finding s Sample:8 students from the neighbourhood. Preference: Most prefer branded products for perceived quality and style. A Social media: 6 out of 8 said it strongly influences their choices. Peer pressure: About half admitted pressure to buy despite high prices. C Confidence: Many feel branded clothes/shoes boost self-confidence. N Concern: Brand obsession can lead to overspending; balance is needed. éB Overall: Brand mania is widespread due to social pressure, digital influence, and identity-seeking.
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  Conclusion @ Brands canoffer quality and a sense of identity. C Excessive craze leads to financial pressure and emotional stress. C Personality is defined by values, confidence, and character—not labels. A balanced, practical approach to buying is essential for teens.
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  Reflections / Review Thisproject helped me understand how deeply teenagers are influenced by branding. I realised that branding is not only about products but also about psychology and social behaviour. Brands have become powerful tools that shape identity, confidence, and social status among youth. By interacting with people during interviews, I learned how peer pressure and social media affect decision-making. Many teenagers purchase items not for their utility but for the social value and acceptance they bring. This insight has made me more aware of the subtle marketing tactics that influence our choices. This project taught me to think critically about my own shopping habits and to make wiser choices in the future. I now understand that while quality matters, true confidence comes from within rather than from wearing expensive labels. A balanced approach to consumerism can help us enjoy trends without falling victim to brand obsession.
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  Bibliography Interview responses collectedfrom students (personal communication) Articles on brand influence and teen behaviour (Google Search) YouTube videos on brand marketing in India ** School textbook references