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From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
Your voice is your most valuable, and most underleveraged, asset. Let’s just start with the spoiler: Founders who post at least 10x a year on LinkedIn generate 33% more leads, and drive bigger deal sizes. Are you leaving money on the table because you're "too busy" or "not a marketer"? What if the product and business insights you already have could become your most powerful lead gen channel? The savviest founders are building personal brands that: -Generate millions in pipeline influence. -Close deals faster. -Attract top talent. 👈 You don’t want to miss this exclusive webinar with a rockstar team from LinkedIn to share data from their latest report. The proven founder-led marketing framework in this webinar has helped companies like Aligned generate 65% of their leads through LinkedIn, influenced $15M in pipeline for Hootsuite’s CEO, and drove 80% of demo signups for Wynter. You’ll learn how to transform your knowledge into trust-building content, build systems that keep you consistent without burning out, and amplify your organic momentum with strategic paid promotion. Whether you’re pre-seed or scaling to Series B, this session shows you how to turn uncomfortable first steps into category-defining authority. You’ll walk away with action you can take immediately: 1. The 3 story types that resonate most with buyers and a practical system for capturing ideas without adding hours to your week. 2. A proven approach used by successful founder-marketers for consistent, high-impact posts (without burning out!). 3. Which metrics actually matter (hint: it’s not just likes) and how to track content influence through your sales cycle. Stop waiting and start creating. Your voice is the growth engine you’ve been searching for. Can't make it live? Register anyway, and we'll send you the on-demand recording!
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Similar to From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
From Invisible to Influential: How Founder-Led Marketing Drives 3.7x Larger Deals
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- 3. 3 LinkedIn isn’t justa social channel It's an all-in-one growth engine. A year ago, I’d have laughed out loud if you told me 700k would read what I have to say every week and LinkedIn drives 65% of Aligned’s leads. I was so wrong. Gal Aga Founder & CEO. Aligned LinkedIn SaaS Buyer Research – Customer Presentation Insert image here
- 4. Founders who postat least 10 times per year on LinkedIn generate 33% more leads than founders who don’t Source: LinkedIn & Scale Venture Partners Founder-Led Sales & Marketing Playbook +33%
- 5. Scott Albro Founder, TOPO Source:https://www.linkedin.com/in/scottalbro/ “ Social platforms (like LinkedIn) are perfect for asymmetric marketing.
- 6. Scott Albro Founder, TOPO Source:https://www.linkedin.com/in/scottalbro/ “ LinkedIn is one of the few places where companies at every stage can punch above their weight.
- 7. Start with astoryline…your storyline STORY TYPE WHAT YOU PROVIDE EXAMPLE Customer priority or pain • Understand the problem • Guidance on solving Today, I met with 7 independent pizza shop owners in Brooklyn. Their top issue? Managing order flow during peak hours, usually from 6-9pm. Transformational shift from old to new • Clear vision of the future • How to navigate • Winners and losers Right now, most pizza shop owners are upgrading their POS to better time pickups and deliveries. In the future, there’s an opportunity for AI to predict orders before they even arrive. Your personal journey or story • Make it personal • Hero’s journey After college, I opened a pizza shop. I managed everything with paper and pen. I didn’t know the first thing about restaurants or technology, but I knew I wanted to make great pizza and support pizza makers.
- 8. And then letthe market follow as your story evolves Type: A story he’s uniquely qualified to tell Persona: The founder’s founder Overview: “Let me show you everything about my journey as a founder–the good, the bad, and the ugly–so you can learn from my mistakes” Examples Story Source: https://www.linkedin.com/in/retentionadam/
- 9. Source: https://www.linkedin.com/in/retentionadam/ And whenyou build it, they will come
- 10. FOUR STEPS 1. Builda target list of ICP prospects 2. Prioritize prospects that have engaged with your profile or content on LinkedIn 3. View a given profile and send a connection request 4. Send a message asking for a feedback session Solving the outbound problem: the founder-led DM
- 11. Hi Mary, I'mbuilding XYZ.ai, an AI marketing analyst that helps marketers and others in the org (like your CRO and CEO) easily access marketing data. No more ad hoc data fire drills. Are you open to a quick, 30 minute feedback session on what we're building? Would love to get your POV. John Doe Example of a founder-led DM This DM template reliably generated 6-8 meetings per week for one of our companies
- 12. Did not engagea company executive Commented /liked a company executive post Followed a company executive post +24 % +120 % Size of LinkedIn-influenced deals where the buyer… Sendoso’s executive brands help to increase deal sizes Source: LinkedIn & Scale Venture Partners Founder-Led Sales & Marketing Playbook Follow +
- 13. Dave Gerhardt Founder, ExitFive Building a "founder brand" can be an incredible way to build a business, especially if you're entering a crowded, competitive, or brand-new market. Today, people want to buy from people. We want to work with people who we know, like, and trust. And this is why I believe that the clearest path to success in marketing (if your goal is to build awareness for your brand) is to start with the founder. “
- 14. I borrow heavilyfrom Scott Albro—go check him out Source: https://www.linkedin.com/in/scottalbro/