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![AI Search Strategy for [Your Brand]
Prepared by [Your Name]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-2-2048.jpg)
![Build [Brand Name]’s AI Search Strategy](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-9-2048.jpg)
![13
Understand the Landscape
• Consider our current state.
• What questions are important
to our audience?
• Where are our competitors
mentioned / cited?
⁃ Determine the gaps.
[Use this space to add a view
of the questions important to
your brand’s audience]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-13-2048.jpg)
![14
Understand the Landscape
• What’s our current visibility?
[Use this space to add a view
of your brand’s visibility]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-14-2048.jpg)
![15
Understand the Landscape
• Where are the gaps?
[Use this space to add a view
of your brand’s gaps to help
prioritize topics]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-15-2048.jpg)
![19
[Your Brand]
SaaS, B2B
Intent Example
Discovery
Awareness
Consideration
Transactional
Support](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-19-2048.jpg)
![22
Investment: [AI] Search Experience
Optimization
Influence
3
1
Discovery
2
Content](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-22-2048.jpg)
![Strategic Focus Areas & Actionable Initiatives
Mentions Citations
Sentiment &
Accuracy
Influence Building
Content
Discovery / Crawlability
Focus Areas
Initiatives
Topic
[Insert Topic
Priority Here]
[Insert Questions / Prompts
Here]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-24-2048.jpg)
![[Insert More Tactics Here]
[Consider what you are
doing or what you could be
doing to support your
strategy.]](https://image.slidesharecdn.com/sejxseoclarity10-29webinarslide-deck-251031105032-4899e4cf/75/AI-Search-Playbook-The-Strategy-Leaders-Want-and-Teams-Can-Act-On-25-2048.jpg)
Uploaded bySearch Engine Journal
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
AI search is driving the biggest shift in consumer behavior in 20+ years. Many teams are now chasing AI search visibility, but few know what the data truly means for their business or how to act on it. That leaves SEOs, digital leaders, and executives with one pressing question: “What’s our AI search opportunity?” In this webinar, join Mark Traphagen, VP of Product Marketing and Training at seoClarity, and Tania German, VP of Marketing at seoClarity, as they: Unpack the AI data. Explain the state of search right now (+ what’s coming fast), Give you the executive-level playbook you need to lead your org through this change successfully. You’ll walk away with clarity on: Why consumer discovery is changing so rapidly. How visibility becomes revenue with Instant Checkout in ChatGPT. What Google’s AI Overviews (seen in 30% of searches) and AI Mode mean for your visibility Tactics to improve mentions, citations, and brand visibility on AI search engines Need to confidently answer “what’s our strategy?” This session gives you a clear, data-backed measurement framework to solidify your AI Search strategy for the new year.
More Related Content
Similar to AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
- 2. AI Search Strategyfor [Your Brand] Prepared by [Your Name]
- 3. 3 How to UseThis Deck 1. Start Conversations 3. Apply with Your Data 4. Keep it Evolving Replace the placeholders with your own visibility and performance metrics from seoClarity or ArcAI. AI search is changing fast. Revisit this framework regularly as your visibility, mentions, and business goals evolve. 2. Build Your Plan Follow the four strategy stages — Understand, Define, Invest, Execute — to identify where you stand and what comes next. Use the executive questions to guide internal discussions about AI search visibility, performance, and investment. This deck is your framework for building an AI Search Strategy that connects visibility to revenue. Here’s how to get the most from it:
- 4. AI SEARCH the largestshift in search behavior in 20 years
- 5. Search Behavior HasChanged Discovery is more conversational AI search fragments the journey The SERP answers the query Visibility ≠ Traffic anymore
- 6. Why Important *Source: seoClarityAI Overview Research Study August 2025 Grown to 30% of all searches Google AI Overviews
- 7. Google is DrivingUser Adaption *Source: seoClarity AI Overview Research Study August 2025 Recorded 100MM monthly active users Google AI Mode
- 8. Adoption of AnswerEngines on the Rise *How People Use ChatGPT OpenAI Research, September 2025 ‘Search’ intent share is up to ~1B/day ChatGPT
- 9. Build [Brand Name]’sAI Search Strategy
- 10. Questions Every Companyis Asking Where do we want to be? Where are we now? How do we get there? Where do we need to invest? • Are we mentioned in ChatGPT? AIOs? • Where are the gaps? • Who else shows up for our topics? • What’s our plan for AI search? • Where does this connect to growth? • How do we define success? • What resources or data do we need? • Do we need to create more content? • What should be our priorities? • How do we measure the results? • What experiments do we need to run? • What do we need to win in AI search?
- 11. 11 01 03 04 02 Decide whereto play AND win. Translate those into areas of investment. Operate like a growth engine. Test tactics to improve mentions, citations, and revenue. Tie directly to your business and users. What’s the strategy meant to deliver? Ground your strategy in truth. Visibility. Competitors. Target audience. Know it all. WHERE DO WE INVEST? HOW DO WE GET THERE? WHERE DO WE WANT TO BE? WHERE ARE WE NOW? From Visibility to Revenue AI Search Strategy Execute and Iterate Define Success Invest in Priorities Understand the Landscape
- 12. Step 1: Whereare we now? Ground your strategy in truth. Visibility. Competitors. Target audience. Know it all.
- 13. 13 Understand the Landscape •Consider our current state. • What questions are important to our audience? • Where are our competitors mentioned / cited? ⁃ Determine the gaps. [Use this space to add a view of the questions important to your brand’s audience]
- 14. 14 Understand the Landscape •What’s our current visibility? [Use this space to add a view of your brand’s visibility]
- 15. 15 Understand the Landscape •Where are the gaps? [Use this space to add a view of your brand’s gaps to help prioritize topics]
- 16. Step 2: Wheredo we want to be? Tie directly to your business and users. What’s the strategy meant to deliver?
- 17. 17 Strategic Pillars Be presentwhen topic emerges Shape perception early Discovery Awareness Influence shortlists Consideration Drive action Transactional Retain, deepen relationships Support 1 2 3 4 5 Make it about business outcomes. Success is visibility + influence + revenue.
- 18. Repeatable for Any Industry. AnyEnterprise. SaaS, B2B Intent Goal Priority Measurement Discovery Emerging topics Mentions Volume of brand mentions Awareness Shape perception early Mentions, Citations % of mentions in key topics % of citations in key topics Consideration Influence in shortlists Citations % of citations vs. competitors Transactional Drive action, make it easy to demo and see the product Citations % of answers w/ citations, links to our site Support Retain, drive success, service Citations, Mentions % of answers cited % of mentions, secondary
- 19. 19 [Your Brand] SaaS, B2B IntentExample Discovery Awareness Consideration Transactional Support
- 20. Step 3: Wheredo we invest? Decide where to play AND win. Translate those into areas of investment.
- 21. Shifts in Discovery,Similar Approach Search Experience Optimization “That means that “answer engine optimization” is basically the same as SEO because the underlying indexing, ranking and quality factors inherent to traditional SEO principles still apply to queries that the AI itself issues as part of the query fan-out process.” -Robby Stein, Google’s VP of Product
- 22. 22 Investment: [AI] SearchExperience Optimization Influence 3 1 Discovery 2 Content
- 23. Investment Levers: WhatWill It Take? Net new content with depth and coverage. Focus on usefulness and authority. Crawlability for HTML (no JS-only) Feeds, API if applicable Third party sites, outreach, original research, forums, online reviews Influence 3 2 1 Discovery Content
- 24. Strategic Focus Areas& Actionable Initiatives Mentions Citations Sentiment & Accuracy Influence Building Content Discovery / Crawlability Focus Areas Initiatives Topic [Insert Topic Priority Here] [Insert Questions / Prompts Here]
- 25. [Insert More TacticsHere] [Consider what you are doing or what you could be doing to support your strategy.]
- 26. Step 4: Howdo we get there? Operate like a growth engine. Test tactics to improve mentions, citations, and revenue.
- 27. Improve traditional rankings Mentioned Only Best case! Mentionedand Cited Needs audit of all aspects. Not Mentioned or Cited Improve brand outreach Cited Only Here’s the Playbook to Put It Into Action
- 28. 28 No Mention orCitation • What to do: • Check citations . ⁃ If mostly from 3rd-party sites get better known for the subject of the query. Do outreach to sources. ⁃ If competitors are present, analyze what their pages rank for and optimize your content • Make sure any relevant content on your site clearly speaks to the exact intent. • Optimize to improve SEO rankings for keywords relevant to this query Mentioned Only Mentioned and Cited Neither Mentioned nor Cited Cited Only
- 29. 29 Mentioned Only • Whatto do • Create content that specifically answers he question. • Optimize to improve SEO rankings for relevant keywords your competitors rank for but you don’t Mentioned and Cited Neither Mentioned nor Cited Cited Only Mentioned Only
- 30. 30 Cited Only • Whatto do: • Look at the query; it may be one that doesn’t warrant brand mentions. If so, the citation is enough. • If there are other brand mentions, check cited sources and outreach to those that should have mentioned you . • In your content, be very clear that your brand is a fit for the desire of the query . Mentioned Only Mentioned and Cited Neither Mentioned nor Cited Cited Only
- 31. 31 Your Brand’s BusinessPerformance • Use this space to share your brand’s business performance.
- 32.
- 33. 1 Most AI searchtools show what’s happening, but not how to act on it. We turn complex AI search data into clear, actionable steps. How Clarity ArcAI Is Different 4 Dedicated client success and support team. Unlimited training. Enable additional value with industry experts and data science team. 2 18+ years of search expertise and a deep understanding of how LLMs surface and prioritize information. 3 We pioneered NLP content optimization in 2018 and delivered automated SEO execution in 2022. We evolve as search does. ACTIONS & INSIGHTS EXPERTISE INNOVATIO N SUPPORT Read the Full Press Release: www.seoclarity.net/resources/news/seoclarity-launche s-clarity-arcai-the-industrys-first-end-to-end-platform-f or-ai-search-visibility
- 34. Clarity ArcAI DISCOVE R Has my contentbeen discovered? RESEARCH How are my customers searching? OPTIMIZ E How do I improve my content? MONITOR Is my brand visible? Mentioned? Cited? PERFORM How much traffic & conversions to my site? ANALYZE How do I impact response accuracy & sentiment? The Only End-to- End AI Search Suite INSIGHTS What actions do I take next?
- 35. How to BuildYour AI Search Strategy 1. Audit your visibility across AI engines (mentions, citations, and topics). 2. Define success aligned to your organization’s growth goals (i.e. protecting traffic, gaining influence in a new topic, increasing revenue, etc.) 3. Invest in the right levers — content, discovery, and influence. 4. Operate like a growth engine — test, learn, and refine. 5. Turn visibility into revenue. The goal isn’t just to show up, it’s to make visibility mean something to the business. Access the complete webinar and training here: https://www.seoclarity.net/blog/ai-search-playbook-webinar
Editor's Notes
- #4 It’s important to understand the magnitude of this shift.
- #5 Specifically, these are the areas where search behavior has changed. Consider how and where you see this for your company.
- #6 The SERP is evolving – faster than we can keep up. Google’s AI Overviews have grown to 30% of all searches!
- #7 Google is committed to drive user adaption in AI Mode. AI Mode experiments are expanding with 100MM monthly active users in the US and India, a number that continues to climb. Not to mention, there are all sorts of rumors on AI mode becoming the default experience.
- #9 Use this portion of the deck to fill in details for your brand.
- #10 These are the questions to orient your company’s discussion. When an enterprise thinks about strategy, they want to know: -- what is happening right now? -- where is it going? -- where do we want to be? -- what is the opportunity?
- #11 The AI Search Strategy
- #13 Before you build a strategy, you need to know what’s actually happening.
- #15 Where are competitors mentioned / cited? This will help determine gaps.
- #17 Visibility in AI answers depends less on gaming a new algorithm and more on producing content that satisfies intent so thoroughly that Google’s automated searches treat it as the best possible answer. This is where teams start connecting the dots. AI search isn’t just a visibility challenge — it’s a revenue opportunity. The brands that win understand how their presence in AI answers influences awareness, consideration, and pipeline.
- #18 Use this guide for an exercise on the next slide as you consider Goal, Priority and Measurement for each of the intent categories for your brand. Where do you want to be?
- #19 Consider the top questions users are asking about your brand and the Goals, Priorities and Measurement in each category. You can repeat this activity for as many questions or queries as you wish for your brand to understand where you want to be and what your strategy is meant to deliver.
- #22 These are the levers that move the needle. They’re not new — but AI search changes how much they matter and how you approach them. Mentions, for example, have become a critical input in influencing what AI engines choose to surface.
- #23 These are the levers that move the needle. They’re not new — but AI search changes how much they matter and how you approach them. Mentions, for example, have become a critical input in influencing what AI engines choose to surface.
- #24 Duplicate slide as needed.
- #25 Use this slide to take any notes on what tactics will support your AI search strategy. For seoClarity as an example, we wrote: Blog summaries (QuickCreator, cites and links to AIO rankings overlap study Quotes key stats from research studies Reddit’s r/SEO thread references research Multiple third-party LinkedIn posts share and link to the studies.
- #27 Mentions get you into the conversation. Citations win influence. Together, they’re how AI engines decide whose voice matters — and they’re measurable levers you can actually control. If you’re mentioned but not cited, you’re known — not trusted. If you’re cited but not mentioned, you’re relevant — not recognized. You need both. Mentions show awareness; citations show authority. This framework helps you see where you are and what to do next — whether that’s creating content to fill gaps or doing outreach to win authority.
- #29 Mentioned Only
- #31 Use this space to share your brand’s business performance.