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How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
With the right approach, your content can earn visibility in competitive AI SERPs & answer engines. How do you protect trust and rankings when scaling AI content workflows? What prompts produce content worth publishing? With the approach in this webinar, your AI-informed content can: -Get cited in modern AI SERPs. -Reach the right audience. -Drive measurable results. đ Save your seat now to get the proven AI content playbook. Make AI Your Advantage In Content Marketing, Not Your Risk Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust. Youâll Learn: -Prompt engineering frameworks for better content. -How to keep SEO discoverability and trust intact at scale. -Ways to build authorship and expertise into AI workflows. Join Nadege Chaffaut, Manager of Digital Customer Education & Success, and Crystie Bowe, Sr. Manager of Strategy Consulting, both from Conductor, for a tactical session on creating competitive, high-performing content in an AI-driven world. đ Register now to scale content that stands out and performs. đ Canât make it live? Sign up and weâll send you the recording.
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How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
- 2. Agenda â TheImportance of Creating High-Quality, Unique Content â Challenges Associated with AI-Powered Writing Tools â What Should I Write About? â Crafting Prompts for Strong Outputs â Why SEO Still Matters â How Conductor is Supporting Brands End to End Presentation duration 45 minutes Speakers Crystie Bowe Sr. Manager, Strategy Consulting @ Conductor Nadege Chaffaut Manager, Digital Customer Education & Success @ Conductor
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- 4. E-E-A-T has becomeGoogleâs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. â Paid â Organic â Social â Knowledge Graph â Rich Snippets â SGE Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. This Is The Next Evolution Of SEO SpeciďŹcity is Key Now & Moving Forward Authorship Will Continue to Increase in Importance Think About Real Estate, Not Rankings
- 5. What to FocusOn - SpeciďŹcity Search engines & LLMs are looking for original content that gives your brandâs perspective on a topic. Donât regurgitate what others are saying and use speciďŹc differentiators in your content like a data point or POV that is unique to your brand. Create Original, SpeciďŹc Content Google is looking for the best possible answer to users queries, which may be in a comment on a forum, a snippet from an article, or a post on a site like Quora or Reddit. SpeciďŹcity is Key Now & Moving Forward
- 6. Are Surfaced Here PassagesTaken From Here
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- 8. What to FocusOn - Authorship Create author pages and use author-speciďŹc schema markup to celebrate your internal wisdom and promote your experts. Search engines & LLMs are looking for authorship from real people who have experience in your industry to answer their users questions. Who better than you? Create Author Pages & Markup E-E-A-T has become Googleâs mantra and it is permeating into everything they do. Helping them understand who is writing a piece of content and why they are an authority has become a necessity vs. a nice to have. Authorship Will Continue to Increase in Importance
- 9. Author Help Google UnderstandWho Your Authors Are Link To LinkedIn ProďŹle Link To / From Wikipedia Link To Other Articles & Publications Who Is This Person? Why Are They An Expert In This Industry? Why Are They An Expert On This Topic? Questions Google Is Trying To Answer The Person / Expert How You Can Help Answer Those Questions Create An Author Page Author Schema
- 10. Link To LinkedInProďŹle Breadcrumb Establishing Position At Company Name & Title Clearly Stated Additional Articles From The Author Decent Headshot (right? right?)
- 11. What to FocusOn - Real Estate Leverage SameAs schema to connect your social media proďŹles to your website. Monitor conversations about your brand and important topics across Reddit, Quora, YouTube, etc. Establish Ownership & Monitor Conversations Thinking about the SERP as a whole and how much real estate you take up vs. where your .com ranks is a necessary to stay ahead. â Paid â Organic â Social â Knowledge Graph â Rich Snippets â SGE Think About Real Estate, Not Rankings
- 12. Search Is NotJust About Your .Com(âs)
- 13. Your Brand Conversations About YourBrand Are Happening Everywhere
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- 15. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. đŻ
- 16. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. đŻ đ¨
- 17. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. The Context Blind Spot: Is It Worldly? AI inherently lacks real-world, up-to-the-minute experience. Outdated Information: Its knowledge doesnât include anything after its last training date. Lack of Real-World Nuance: It doesnât understand timely events, cultural trends, or the speciďŹc, unspoken context of a situation. đŻ đ đ¨
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- 19. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. The Context Blind Spot: Is It Worldly? AI inherently lacks real-world, up-to-the-minute experience. Outdated Information: Its knowledge doesnât include anything after its last training date. Lack of Real-World Nuance: It doesnât understand timely events, cultural trends, or the speciďŹc, unspoken context of a situation. đŻ đ đ¨
- 20. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. The Context Blind Spot: Is It Worldly? AI inherently lacks real-world, up-to-the-minute experience. Outdated Information: Its knowledge doesnât include anything after its last training date. Lack of Real-World Nuance: It doesnât understand timely events, cultural trends, or the speciďŹc, unspoken context of a situation. đŻ đ¨ đ đŞ Human in the Loop
- 21. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. The Context Blind Spot: Is It Worldly? AI inherently lacks real-world, up-to-the-minute experience. Outdated Information: Its knowledge doesnât include anything after its last training date. Lack of Real-World Nuance: It doesnât understand timely events, cultural trends, or the speciďŹc, unspoken context of a situation. đŻ đ đ¨ đŞ Human in the Loop đ Advanced Prompt Engineering
- 22. Common Struggles withAI Writing Tools The Trust Gap: Is It Accurate? You canât always trust what the AI is telling you. Factual Inaccuracies: Stating incorrect facts, dates or statistics. âHallucinationsâ: Inventing non-existent sources, studies, people or quotes. The Creativity DeďŹcit: Is It Original? AI content tends to feel bland, uninspired, or like a copy of everything else on the internet. Generic & Repetitive Content: Using clichĂŠs and unoriginal phrasing Homogenized Voice: Lacking a unique personality or brand tone Lack of Emotional Depth: Failing to convey genuine nuance, humor or empathy. The Context Blind Spot: Is It Worldly? AI inherently lacks real-world, up-to-the-minute experience. Outdated Information: Its knowledge doesnât include anything after its last training date. Lack of Real-World Nuance: It doesnât understand timely events, cultural trends, or the speciďŹc, unspoken context of a situation. đŻ đ¨ đ đŞ Human in the Loop đ Advanced Prompt Engineering đ Retrieval Augmented Generation
- 23. Choosing the Right Topics toWrite About
- 24. Business Alignment â Mapthe overarching business goals to speciďŹc initiatives in your content plan. â Map your KPIs to the overarching business KPIs, this ensures buy in from stakeholders. â Establish your brand message and voice to be consistent with the business. Pillars Of A Solid Content Strategy Audience Alignment â DeďŹne 2-3 audience segments and gather a list of goals and challenges those segments have. â Align with the ways they consume content (i.e., platform and format). â Examine the type of content that performs well with your audience on your site and your competitors' sites. â Use E-E-A-T principles to help you build trust with your audience. Detailed Plan â Establish information architecture & content clusters that will help you derive each content piece. â Identify assets that will be needed to satisfy your audience and be competitive in your space. â Create a content calendar that identiďŹes creators and task owners. Performance Tracking â DeďŹne KPIs to measure your contentâs performance against your targets. â DeďŹne leading & lagging metrics to help you track progressive growth. â Be willing to adjust your approach or revisit content based on results.
- 25. â Is itself-evident to your visitors who authored your content? â Is it clear to your visitors that the author is someone worthy of the topic? Who created the content? Sharing details about the processes involved can help readers and visitors better understand how your unique piece of content was created. How was the content created? The "why" is that you're creating content to help people, content that is useful to visitors. If you're doing this, you're aligning with E-E-A-T. Why was the content created? â The content is in-depth, speciďŹc, and helpful to the human reading it. â The content is not overly promotional. Foundational elements How To Assess Your Content For E-E-A-T Content is helpful Authorship is self-evident and trustworthy Content process creation details are shared Purpose of the content is clearly to be helpful Desired outcomes
- 26. Tactics To StrengthenE-E-A-T Reviews & Mentions â Get good reviews on external sites. â Get mentioned on authoritative sites. Content â Align with your audience, answer the questions they are already asking. â Provide in-depth content with diverse ways to consume the content (i.e., written, video, graphics). Authorship â Implement Author boxes & bylines. â Develop author pages to be linked to from author boxes & bylines. â Link to external proďŹles, such as LinkedIn proďŹle pages. Structured Data â Demonstrate E-E-A-T throughout schema types on your site. â E.g., Organization schema, with properties such as SameAs schema linking to social media proďŹles. â Use comprehensive Article schema with author information on applicable pages. â Implement ProďŹlePage schema on author pages.
- 27. Crafting Prompts to CreateGreat Content
- 28. Topic Intent Persona WHO is searching? WHAT are they searching? WHY arethey searching? USER
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- 32. Context R A F T S The "Why" behindthe content. Your Business: Who are you? What is your Unique Selling Proposition (USP)? Your Brand Voice: What's your brand's personality? (e.g., witty, professional, academic) Your Objective: What must this content achieve? (e.g., drive sales, build authority)
- 33. The "Who" doingthe writing. Assign a persona to the AI. This dramatically improves the style, tone, and quality of the writing. Example: "You are an expert B2B tech copywriter with 10 years of experience." C Role A F T S
- 34. C R Audience F T S The "For Whom"you are writing. Who is your target reader? (Job title, expertise level) What are their speciďŹc pain points? What do they already know about the topic?
- 35. C R A Format T S The "How" itshould be structured. DeďŹne the content type (Blog post, landing page, FAQ). Specify the structure (Headings, bullet points, lists). Provide a desired length (e.g., 1200-1500 words).
- 36. C R A F Task S The "What" youwant the AI to do. This is your core instruction. Clearly state the topic. List the key arguments or points that must be included. Specify the Call to Action (CTA).
- 37. C R A F T SpeciďŹcs The "Rules" ofthe game. SEO: List primary and secondary keywords. Constraints: What should the AI avoid? (e.g., mentioning competitors, using clichĂŠs). Examples: Provide a short sample sentence in your desired tone.
- 38. Basic Prompt Prompt Example Hi AI!I need you to write a blog post about AI in project management.
- 39. Basic Prompt Prompt Example Hi AI!I need you to write a blog post about AI in project management.
- 40. Context Role Audience Format Task SpeciďŹcs CRAFTS Prompt Example Weare 'Starlight,' a B2B SaaS company... You are an expert B2B tech copywriter... The target reader is a CTO... A 1200-word blog post with H1, H2s... Write about how AI solves asynchronous PM challenges... The CTA is a free trial sign-up. Primary keyword: 'AI project management'. Do not mention competitors.
- 41. Context Role Audience Format Task SpeciďŹcs CRAFTS Prompt Example Weare 'Starlight,' a B2B SaaS company... You are an expert B2B tech copywriter... The target reader is a CTO... A 1200-word blog post with H1, H2s... Write about how AI solves asynchronous PM challenges... The CTA is a free trial sign-up. Primary keyword: 'AI project management'. Do not mention competitors.
- 42. SEO Still Matters: DonâtLeave these Best Practices Behind
- 43. Trim the fatfrom your site by reducing crawl bloat, optimizing your XML sitemaps and ensuring important pages have internal links. Improve governance processes to ensure these best practices are incorporated into your site automatically. Think About Real Estate, Resist the urge to skip over basic optimization elements, like: â Title tags â URLs â Meta Descriptions â Heading Tags â Anchor Text â Canonicals Donât let SEO issues linger - ďŹx your broken links, reduce redirects, improve page speed and check your schema implementation. As search becomes more competitive, this is how we can stand out Donât Disregard Traditional SEO Best Practices Technical Health Still Matters Internal Linking & Discoverability Remain Invaluable Basic Optimization is Required
- 44. How Conductor AI IsSupporting Brands End-to-End
- 45. Amplify your brandâsvisibility and authority in AI LLMs with Conductor AI. Transform results with a platform that⌠â Sees your site how AI sees it â Generates high-performing content â Monitors AI LLM visibility & discoverability ⌠all without endlessly training generic agents. Conductor AI Introducing
- 46. Dominate AI search withwinning content Effortlessly create high-quality content at the scale you need to compete, in perfect sync with brand guidelines and audience intent. Writing Assistant
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- 48. Thank you! Questions? Connectwith us on LinkedIn: linkedin.com/in/crystie-bowe linkedin.com/in/nadegechaffaut