2
© Confidential 2025
That Are Slowing You Down &
Draining Your Budgets
Six AI Marketing Myths
3
© Confidential 2025
Jennifer McDonald
Performance Marketer
Search Engine Journal
Bailey Beckham
Sr. Partner Marketing
Manager
CallRail
Meet YourSpeakers
4
© Confidential 2025
Common AI Objections
“I already have
a team that
does this.”
“I don’t
trust AI.”
“I’ve already
tried AI.”
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© Confidential 2025
Fixing these six AI marketing myths could save
or generate your best customer
Don’t Fall Victim
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How muchpotential revenue are you leaving on the table?
ACallRail client has earned over
$4 million in profits by working more
efficiently and using AIto uncover
conversation insights.
$4MM
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AI is only for simple workflow management – it
can’t handle strategy.
Myth #1
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The reality?
It strengthens decision-making
by surfacing insights that feed
strategic planning
AI isn’t just a tactical shortcut.
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The solution.
AI-powered conversation
intelligence goes beyond task
automation to identify themes,
missed opportunities, and sales
coachingsignals —supporting
bigger strategic initiatives for
agencies.
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© Confidential 2025
AI automatically hurts your SEO.
Myth #2
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The reality?
Bad content =thin, irrelevant,
duplicate, or keyword-stuffed.
Google rewards helpful, original,
valuablecontent.
AI Doesn’t Hurt SEO.
Bad Content Does.
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© Confidential 2025
The solution.
Businesses use AI call trackingand
form intelligence to discover
customer search intent and phrases
directly from leads —fueling
keyword strategies that perform
better than guesswork.
13
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AI dehumanizes marketing and strips out brand voice.
Myth #3
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The reality?
AI is a tool to scale your brand
voice by blending efficiency
with creativity. Prompt with
purpose.
It’s all about the prompt.
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© Confidential 2025
The solution.
CallRail captures real customer
conversations and language
patterns, givingbusinesses the raw
material to train AI outputs that
sound authentic and aligned with
brand voice.
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© Confidential 2025
AI-generated content is always low quality
(or plagiarism)
.
Myth #4
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The reality?
Leverage AI to create quality
content that is directly associated
with the best journey.
Your inputs are not clear or
unique to your business.
18
© Confidential 2025
The solution.
Call transcripts and form fill
information provide first-party data
uniqueto your brand, giving
marketers original inputsthat
elevate AI content above generic
results.
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AI has made traditional SEO and SERP
strategies obsolete.
Myth #5
20
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The reality?
AI overviews change visibility,
but do not erase the need for
strong SEO strategies.
SEO and SERP strategy is
necessary.
21
© Confidential 2025
The solution.
Marketers can use tools like CallRail
to measure which channels
(organic, local, paid) still drive
conversions in an AI-impacted
search landscape, ensuringSEO
strategies are tied to real ROI.
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© Confidential 2025
AI automates paid media so well you can ‘set
and forget.’
Myth #6
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The reality?
Human oversight is necessary
with AI. How are you optimizing
campaigns today? Could you be
more efficient and strategic?
AIsupportsoptimization.
24
© Confidential 2025
The solution.
Businesses can prove which AI
biddingstrategies actually work by
tyingspend to real call and form
conversions (not just clicks).
AI tools optimize ads, but CallRail
ensures they’re optimized for
business outcomes.
25
© Confidential 2025
Use the QR code to the right to learn
more and start your 14-day free trial
(no credit card required).C
Get started for FREE
Ready to give CallRail a try?
26
© Confidential 2025
Question Answer
27
© Confidential 2025

6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

  • 2.
    2 © Confidential 2025 ThatAre Slowing You Down & Draining Your Budgets Six AI Marketing Myths
  • 3.
    3 © Confidential 2025 JenniferMcDonald Performance Marketer Search Engine Journal Bailey Beckham Sr. Partner Marketing Manager CallRail Meet YourSpeakers
  • 4.
    4 © Confidential 2025 CommonAI Objections “I already have a team that does this.” “I don’t trust AI.” “I’ve already tried AI.”
  • 5.
    5 © Confidential 2025 Fixingthese six AI marketing myths could save or generate your best customer Don’t Fall Victim
  • 6.
    6 © Confidential 2025 Howmuchpotential revenue are you leaving on the table? ACallRail client has earned over $4 million in profits by working more efficiently and using AIto uncover conversation insights. $4MM
  • 7.
    7 © Confidential 2025 AIis only for simple workflow management – it can’t handle strategy. Myth #1
  • 8.
    8 © Confidential 2025 Thereality? It strengthens decision-making by surfacing insights that feed strategic planning AI isn’t just a tactical shortcut.
  • 9.
    9 © Confidential 2025 Thesolution. AI-powered conversation intelligence goes beyond task automation to identify themes, missed opportunities, and sales coachingsignals —supporting bigger strategic initiatives for agencies.
  • 10.
    10 © Confidential 2025 AIautomatically hurts your SEO. Myth #2
  • 11.
    11 © Confidential 2025 Thereality? Bad content =thin, irrelevant, duplicate, or keyword-stuffed. Google rewards helpful, original, valuablecontent. AI Doesn’t Hurt SEO. Bad Content Does.
  • 12.
    12 © Confidential 2025 Thesolution. Businesses use AI call trackingand form intelligence to discover customer search intent and phrases directly from leads —fueling keyword strategies that perform better than guesswork.
  • 13.
    13 © Confidential 2025 AIdehumanizes marketing and strips out brand voice. Myth #3
  • 14.
    14 © Confidential 2025 Thereality? AI is a tool to scale your brand voice by blending efficiency with creativity. Prompt with purpose. It’s all about the prompt.
  • 15.
    15 © Confidential 2025 Thesolution. CallRail captures real customer conversations and language patterns, givingbusinesses the raw material to train AI outputs that sound authentic and aligned with brand voice.
  • 16.
    16 © Confidential 2025 AI-generatedcontent is always low quality (or plagiarism) . Myth #4
  • 17.
    17 © Confidential 2025 Thereality? Leverage AI to create quality content that is directly associated with the best journey. Your inputs are not clear or unique to your business.
  • 18.
    18 © Confidential 2025 Thesolution. Call transcripts and form fill information provide first-party data uniqueto your brand, giving marketers original inputsthat elevate AI content above generic results.
  • 19.
    19 © Confidential 2025 AIhas made traditional SEO and SERP strategies obsolete. Myth #5
  • 20.
    20 © Confidential 2025 Thereality? AI overviews change visibility, but do not erase the need for strong SEO strategies. SEO and SERP strategy is necessary.
  • 21.
    21 © Confidential 2025 Thesolution. Marketers can use tools like CallRail to measure which channels (organic, local, paid) still drive conversions in an AI-impacted search landscape, ensuringSEO strategies are tied to real ROI.
  • 22.
    22 © Confidential 2025 AIautomates paid media so well you can ‘set and forget.’ Myth #6
  • 23.
    23 © Confidential 2025 Thereality? Human oversight is necessary with AI. How are you optimizing campaigns today? Could you be more efficient and strategic? AIsupportsoptimization.
  • 24.
    24 © Confidential 2025 Thesolution. Businesses can prove which AI biddingstrategies actually work by tyingspend to real call and form conversions (not just clicks). AI tools optimize ads, but CallRail ensures they’re optimized for business outcomes.
  • 25.
    25 © Confidential 2025 Usethe QR code to the right to learn more and start your 14-day free trial (no credit card required).C Get started for FREE Ready to give CallRail a try?
  • 26.
  • 27.