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AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality. This session is focused on AI Overviews and AI-organized SERPs, where we break down the newest developments. We showed the biggest takeaways from STAT’s latest research, and demystify this evolving topic with practical advice that you can implement right away. In this webinar, you will: See all-new, data-driven takeaways from fresh AI Overviews research. Understand how AI-organized SERPs work and what to do about them. Learn to determine how AI-powered features are impacting your organic visibility. With Tom Capper, we dove into fresh data comparing the prevalence of AI Overviews by industry, geographic location, search intent stage and more, along with what factors correlate with appearing in them. Participants come away with data-driven insights to inform your strategy and learned how to determine which keywords are no longer worth your time, which AIOs are worth targeting (and how to do it), and what this all means for the future of search and SEO. Attendees showed up LIVE to ask Tom their most pressing questions about AI in a Q&A session they did not want to miss. If you were looking to take advantage of this new trend in search, you couldn’t afford to miss these insights.
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