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Flint Studio - Tiktok Presentation ZA.pptx
- 1. Presentation by Shan Howto Leverage TikTok for Business_
- 2. Hi, I’m Shan Privateand Confidential
- 3. What’s TikTok? Wrong Answers only. Privateand Confidential
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- 5. Expected to reach2 billion by the end of 2024. 1B Private and Confidential
- 6. Active users currentlyin South Africa. 21.2M Private and Confidential
- 7. More likely topurchase something they discovered on the app. Private and Confidential 1.5x
- 8. On average thatusers open the app. Private and Confidential 9x a day
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- 11. TikTok: A New Way toSearch for Information__
- 12. 40% of GenZ users prefer TikTok or Instagram over Google for searches, especially when looking for product recommendations, trends, or places to visit. Private and Confidential 70B VIEWS (Source: Google Senior VP Prabhakar Raghavan, 2022).
- 13. Of South Africanconsumers use TikTok to search for products over other platforms. 40% Private and Confidential
- 14. TIPS FOR YOU_ Makeuse of TikTok’s search engine to find keywords. Use keywords for your business in captions and onscreen. Private and Confidential
- 15. Private and Confidential Whatare people searching for on TikTok? Tutorials and How-to-Videos ● DIY Projects. ● Makeup and Beauty. ● Cooking and Recipes. ● Fitness and Workouts. Product Recommendations and Reviews ● Unboxing videos, product demos, and reviews. Travel and Adventure ● Travel Tips. ● Local Recommendations.
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- 17. Don’t make ads, makeTikTok videos_
- 18. 1. Be authenticby embracing a more unpolished, relatable aesthetic. Private and Confidential
- 19. 2. Why soserious? Spark joy by making your audience smile or laugh. Private and Confidential
- 20. 3. Use sound-onto your advantage. Private and Confidential
- 21. 4. Trends Private andConfidential
- 22. 5. Collaborate Private andConfidential
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- 24. Private and Confidential Grabyour audience within the first 5 seconds by: ● Introducing a question. ● Teasing out the finished result. ● Setting a timer. ● Creating FOMO. ● Starting strong. The hook:
- 25. Private and Confidential Specialisedcontent formats (don't jump around - have a niche): Share a hack Solve a problem Bust a myth Elevate the everyday Commentary & narrative Teach step-by- step
- 26. Private and Confidential Planning yourshoot ● Production value. ● Editing. ● Be intentional. ● Use different angles. ● Invest in a microphone, a good camera and tripod.
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- 32. Private and Confidential ●Discover Trending Keywords. ● Analyse Successful Content. ● Spot Content Gaps. Creators Search Insights for SEO:
- 33. Private and Confidential ●Audience Segmentation. ● Content Trend Analysis. ● Performance Tracking. ● Ad Effectiveness. TikTok Symphony AI
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- 35. Private and Confidential TikTokCreative Centre
- 36. Private and Confidential TikTokCreative Centre
- 37. Private and Confidential TikTokCreative Centre
- 38. Private and Confidential TikTokCourses / Tip Finder
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- 41. Private and Confidential ●Maximise Brand Visibility ● Engage Users Immediately ● Encourage Interaction ● Boost Traffic and Conversions Top View Ads:
- 42. Private and Confidential ●Encourages Participation ● Increases Brand Visibility ● Fosters Community ● Relies on Creativity ● Transforms Viewers into Participants Branded Hashtag Challenge:
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- 44. Private and Confidential ●Enhance Brand Awareness ● Encourage User Engagement ● Drive Viral Content ● Strengthen Brand Identity ● Promote Creativity Brand Effect
- 45. Private and Confidential ●Increase Brand Awareness ● Generate Traffic ● Drive Conversions ● Build Customer Loyalty In-Feed Ads:
- 46. Private and Confidential ●Enhance Authenticity ● Foster Community Engagement ● Drive Brand Awareness ● Encourage User Participation ● Increase Conversions Spark Ads:
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Editor's Notes
- #1 Good morning everyone. I promise to make this presentation quick and to the point—just like Cape Town’s traffic…
- #2 Shan intro
- #4 TikTok is where trends start with low-cost media options and strong organic reach, ideal for boosting sales and brand visibility.
- #5 Over 1 billion monthly active users worldwide, making it one of the fastest-growing social platforms.
- #7 TikTok users are 1.5x more likely to buy products discovered on Tiktok than on other platforms—Mention "BookTok."
- #8 Users often view 15+ videos in a single session and spend 1h 29 minutes on the platform. TikTok’s engagement rate surpasses other platforms, with likes, shares, and comments.
- #9 People: TikTok is driven by its users - real people sharing real moments. Platform: TikTok thrives on snackable videos that entertain, inspire, and resonate. Culture: It’s all about trends, challenges, creativity, and being authentic.
- #10 People: TikTok is driven by its users - real people sharing real moments. Platform: TikTok thrives on snackable videos that entertain, inspire, and resonate. Culture: It’s all about trends, challenges, creativity, and raw authenticity.
- #11 Nearly 50% of users discover new products from trending TikTok videos.
- #12 TikTok’s algorithm provides personalised content. Its content is indexed by Google.
- #13 64% of users seek shopping inspiration on TikTok during the festive season. Mention types of content.
- #18 Create content that’s shareable and searchable.
- #19 Spark joy by making your audience smile or laugh. Uncle Don from Makro.
- #20 Mention Employee-Generated Content.
- #21 Leverage TikTok’s features like green screen, carousels, effects, filters, stitches, and duets to connect with the community. Remember when TikTok helped us get through Covid?
- #22 Collaborate with creators and brands where possible to expand your reach and authenticity.
- #23 Things to look for at 2025.
- #28 Success Stories on TikTok
- #29 La La Land Kind Cafe in Dallas has gained over 5.5 million TikTok subscribers by promoting kindness through their "Drive-by Kindness Episodes," where staff deliver compliments to strangers.
- #30 Ryanair addresses customer critiques with humour on TikTok, using trending audios and effects to engage their audience. By incorporating features like the “talking plane” filter, they infuse personality while addressing complaints. This strategy resonates with TikTok's meme culture.
- #32 Creator Insights is key to building a library of great content on the platform.
- #33 TikTok’s AI-driven creative solutions enhance your content journey. Audience Segmentation: Identify and target specific groups with tailored content. Content Trend Analysis: Stay ahead by analyzing emerging trends and styles. Performance Tracking: Measure video performance and optimize engagement metrics. Ad Effectiveness: Optimize campaigns for high-performing keywords and visuals.
- #34 TikTok Studio: Provides video editing, uploading, and analytics tools for managing content and monitoring engagement. Performance Metrics: Track video success to refine strategies and boost audience interaction. TikTok LIVE Studio: A Windows app that enhances live streaming with video/audio adjustments and engagement tracking.
- #35 Insights and Resources: Access trending hashtags, popular sounds, and inspiration from top creators to identify audience preferences. Content Creation: Simplifies crafting engaging content that aligns with current trends. Top Ads Dashboard: Explore successful ads by region or objective for targeted strategies. Content Optimisation Tools: Utilize the Commercial Music Library and Script Generator for effective content, along with trend insights for data on emerging themes and viral audio.
- #41 Maximise Brand Visibility: Ensure your brand is the first thing users see, leading to increased recognition. Engage Users Immediately: Capture attention with immersive content right when users open the app. Encourage Interaction: Drive user actions through interactive elements, fostering engagement with your brand. Boost Traffic and Conversions: Direct users to your brand account or website, facilitating deeper connections and sales opportunities.
- #42 Encourages Participation: Users create content around a specific hashtag, driving engagement. Increases Brand Visibility: Taps into trends and amplifies reach through user-shared content. Fosters Community: Builds connections as participants bond over shared experiences. Relies on Creativity: Success is driven by clear, engaging instructions and creative concepts. Transforms Viewers into Participants: Boosts brand loyalty and interaction, turning audiences into active contributors.
- #43 Average CPM (Cost Per 1000 Impressions): $4.50 – $9.50 - R85.64 – R181.79 Average CPC (Cost Per Click): $0.85 – $1.50 - R16.18 – R28.57
- #44 Custom Filters and Stickers: Brands can create unique effects to enhance user-generated content. User Engagement: Branded Effects encourage creativity, allowing users to incorporate them into their videos. Viral Potential: Creative effects can lead to increased visibility and viral trends. Brand Connection: Memorable effects foster a strong link between users and brands. Focus on Creativity: Successful campaigns prioritise user experience and innovative designs to boost participation.
- #45 Appear in users’ feeds like regular TikTok videos; you can see them between user-generated content. They support likes, shares, and comments. Increase Brand Awareness: Reach new audiences and boost brand recognition. Generate Traffic: Direct users to your website or app. Drive Conversions: Encourage actions like purchases or sign-ups. Build Customer Loyalty: Strengthen relationships with existing customers.
- #46 Enhance Authenticity: Promote user-generated content to build trust with audiences. Foster Community Engagement: Leverage relatable content to connect more deeply with users. Drive Brand Awareness: Expand reach through engaging videos that resonate with target audiences. Encourage User Participation: Inspire more users to create and share content related to the brand. Increase Conversions: Utilise authentic content to effectively drive sales and brand loyalty