Social Media Belfast
People, Platforms & Performance
Cian Corbett
Cian Corbett
Digital Content
Marketing Manager
AIB
Social Media Belfast
People, Platforms & Performance
What my
friends
think I do
What my
parents
think I do
What my
colleagues
think I do
What I
actually do People Platforms Performance
So it’s less
Mad Men
And more
Math Men
Today’s
Presentation People Platforms Performance
People
People
Facebook YouTube WhatsApp Instagram WeChat TikTok
FB
Messenger
Telegram Snapchat Douyin Kuaishou X (Twitter) Sina Weibo QQ Pinterest
Monthly active users worldwide (in millions) 3,030 2,491 2,000 2,000 1,327 1,218 1,036 800 750 743 673 666 599 571 465
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Monthly active users worldwide (in millions)
People
2,400,000
2,400,000
2,040,000
2,250,000
3,000,000
1,800,000
1,000,000
4,000,000
People
People
People
People
Creator
Led
Advertising
Platforms
Platforms
Platforms
Platforms
Lo-Fi
Content
Platforms
Platforms
From Twitter To Threads?
Performance
Performance
Performance
Creator
Led
Advertising
Performance
ORGANIC
PAID
REACH
2012 2023
Opportunities in
Social Media
In 2024
People
Define the
role of your
brand in
people’s
lives.
Wealth
Content
Platform
Design for
the
platform.
Safe zone
Attention
A
Branding
B
Connection
C
.
Direction
D
Performance
Content
that
Performs.
Questions?
@Cian_Corbett
Linkedin.com/in/ciancorbett
Thank you!

People, Platforms & Performance - Social Media in 2024